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Spell & Sell | High-Performance Shops & Headless Commerce

Service partner

5.0

(151)

|

Partner since September 2018

Spell & Sell | High-Performance Shops & Headless Commerce

Price range for selected services

Contact for pricing

Social links

Primary location

London, United Kingdom

Supported locations

United Kingdom, United States, Germany

Languages

English, German

About

Business description

- Shopify Plus & Headless Experts. We build revenue engines, not just stores. 
- Custom Themes & Headless 
- Advanced UX, CRO & Tech SEO 
- Marketing Automation & Data 
- Full-Service Digital Management

Scale faster with a strategic partner: https://shorturl.at/RHPy3

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Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.

Specialized services

Contact for pricing

Description: We specialize in headless Shopify builds that deliver lightning-fast performance, conversion-driven UX, and scalable architecture. From D2C giants like Unilever to high-growth brands such as Diggs Pet, MOD Lighting, Every Foods, and Olavson, we craft tailored React/Next.js front-ends powered by Shopify for future-proof commerce.

Contact for pricing

Description: At Spell&Sell, we offer a comprehensive package to craft a brand-new store tailored to your brand's unique ethos. This package encompasses a thorough store analysis, conceptualization and design of mockups for the homepage and collection page, coding these designs into a Shopify store, and setting up the necessary configurations.

Contact for pricing

Description: Looking to bring unique features to life on your storefront? At Spell&Sell, we specialize in custom Shopify theme development, from Shop Pay integration and custom banners to tailored video content and bespoke UX. Share your vision, and we’ll craft theme enhancements that align with your brand and drive conversions.

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Description: We act as an extended dev team for high-growth Shopify brands, providing proactive website management, CRO, and continuous optimization. From bug fixes and theme updates to new feature builds, integrations, and performance tuning, we ensure your storefront evolves seamlessly with your business goals.

Other services

Site performance and speed, Custom domain setup, Custom apps and integrations, Store migration, Website audit and optimization strategy, Wholesale/B2B

Industries

Clothing and fashion, Food and drink, Health and beauty, Jewelry and accessories

Featured work

Unidukan (Unilever's D2C)

We launched Unilever’s Unidukan D2C channel on Shopify, enabling direct customer engagement at scale. With tailored UX, multi-brand product handling, and seamless integrations, we built a platform that delivers enterprise-level stability with Shopify’s agility, future-proofing Unilever’s digital retail.
View featured work

Diggs Pet

For Diggs Pet, we built a headless Shopify storefront that powers immersive product storytelling. From configurable dog crates to UGC reviews and Klaviyo flows, we optimized every touchpoint for growth. The result: a sleek, conversion-driven DTC experience ready for global expansion.
View featured work

MOD Lighting

MOD Lighting needed a bold digital presence, we delivered with a headless Shopify build that highlights their premium lighting collections. With advanced product configuration, storytelling-driven pages, and CRO best practices, the new site elevates brand identity and maximizes revenue.
View featured work

Every Foods.

We replatformed Every Foods to a headless Shopify stack, delivering blazing-fast performance and a seamless subscription flow. With multi-language support, EU compliance, and a mobile-first UX, we helped this vegan food brand scale sustainably across Europe while boosting conversions.
View featured work

Olavson

We partnered with Olavson (former MyOlav) to craft a modern headless Shopify store blending design excellence with technical scalability. Custom filters, content-rich journeys, and lightning-fast load times deliver a premium shopping experience, helping this brand inspire trust and drive sales.
View featured work

D.Louise

For D.Louise, we created a sleek native Shopify storefront focused on conversion and community. Implementing loyalty features, UGC reviews, and social-first design, the site captures their fast-growing jewelry brand identity while remaining fully manageable within Shopify’s native stack.
View featured work

Rating5.0(151)

Overall rating summary

Ratings based on  and 

  1. (150)
  2. (1)
  3. (0)
  4. (0)
  5. (0)

Reviews

DIGGS

Quality of work

5

Communication

5
I have worked with Spell&Sell for a few years now and have been delighted with their work. They executed a full website redesign based on mockups and brand guidelines that we provided, and have since built out numerous new modules that fit our look and feel and improve our website functionalities. They are extremely knowledgeable about all things Shopify and even headless commerce. If they don't h...

Service reviewed: Store build or redesign

Evo

Quality of work

5

Communication

5
Very friendly team with good communication. The site looks amazing! Overall very happy with the experience.

Service reviewed: Store build or redesign

SOLSOLLER

Quality of work

5

Communication

5
They are very efficient, respond quickly, and provide attentive service.  They are our got shopify partner for our website.

Service reviewed: Store build or redesign

Habituel

Quality of work

5

Communication

5
Agon and his team are incredibly easy to work with. They communicate clearly and handle quality assurance thoroughly, saving us time on double-checks. They’ve tackled every task without issue, and I’m confident they can handle anything we throw at them. Great service overall and we intend to work with them long term. 

Service reviewed: Theme customization

Groove Pillows

Quality of work

5

Communication

5
Always a first class service from the team, who go above and beyond to help optimise the performance of our store. Would highly recommend.

Service reviewed: Store settings configuration

Groove Pillows US

Quality of work

5

Communication

5
Spell&Sell have been our go-to partner for a number of years now, they always go over and above to support us and keep our ecommerce platforms running smoothly, would highly recommend to any companies looking for a reliable and first class service. 

Service reviewed: Site performance and speed

Sauvage Évasion

Quality of work

5

Communication

5
It's the best agency. The developers are very professional and understand your request very quickly. I have contacted more than 15 freelancers and agency combined and none has succeeded except them. I recommend them!

Service reviewed: Custom apps and integrations

Comercializadora Ponan

Quality of work

5

Communication

5
He’s been our developer for the past 7 years and has done an fantastic job with all our websites. From building new sites to handling ongoing Shopify maintenance, he’s always reliable and great to work with. We definitely recommend him!

Service reviewed: Store build or redesign

Petersham Nurseries

Quality of work

5

Communication

5
We are very happy with the level of service and outcome we have received from Spell&Sell and would not hesitate to recommend their services.  We hope to continue working with the team at Spell&Sell on future projects.

Service reviewed: Store build or redesign

Royfort

Quality of work

5

Communication

5
Sogody has been our partner for years for theme customisation, store migration, site performance speed.
They do very valuable work within the timeframe defined.

Service reviewed: Theme customization