Sydney Douglas

About

Business description

I help established Shopify brands design and build scalable, conversion-focused stores. With a software engineering background, I handle custom design, new page builds, complex logic, and performance optimization for stores that need expert-level care.

We completely redesigned and developed this site, with a focus on creating a clear, guided customer journey that walks users through the preservation process step by step. The site includes customized product options, strategic add-ons to boost average order value, and tailored cart questions to personalize each order. 

Summer Stokes Art is a vibrant and established art brand known for its five-star reviews and loyal customer base. Summer felt her previous website didn’t reflect the quality of her work or the professionalism of her brand, so our goal was to redesign it to match the caliber of her products and reputation. We created a visually captivating, elevated site that highlights her collections.

Hysteria Jewelry was built from the ground up on Shopify, starting with a fully custom theme tailored to the brand’s aesthetic and long-term growth goals. I led both the design and development of the store, translating the brand vision into a cohesive, high-end ecommerce experience.

The project included extensive custom theme development, custom page layouts, and tailored functionality.

Brinker & Eliza’s Shopify store was built with a strong focus on custom functionality, performance, and scalability to support a fast-growing jewelry brand. I worked extensively within a custom theme environment, handling both design refinements and advanced Shopify development.