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By entering your email, you agree to receive marketing emails from Shopify.","conversionSubscription",{"_2382":2416},{"_2391":2417,"_2418":2419,"_1690":2420,"_2421":2422},"Subscribe","emailPlaceholder","Email here","Subscription","successMessage",{"_2252":2423,"_2424":2425},"Thank you for subscription!","contentHtml","Check your email for instructions.","sellAnywhere",{"_2384":2428,"_2386":2429,"_2430":2431},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.","button",{"_2391":343,"_1702":385},"banner",{"_2434":2435,"_2252":2436,"_2394":2437},"imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business",{"_2391":2438,"_1485":2439},"See what's new","https://dailyrootsource.pro/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","categoryArticlesConvesion",{"_2384":2442,"_1690":1270,"_2388":2443},"The enterprise commerce platform powering 5.5B orders",[2444],{"_2391":343,"_1702":385},"authorTitle","Author",{"_2448":2449},"guidesCta",{"_2450":2451,"_2455":2456,"_2463":2464,"_2469":2470,"_2474":2475,"_2482":2483,"_2488":2489,"_2494":2495,"_2499":2500,"_2504":2505,"_2510":2511,"_2516":2517,"_2523":2524,"_2528":2529,"_2534":2535,"_2538":2539,"_2542":2543,"_2547":2548,"_2552":2553,"_2558":2559,"_2564":2565,"_2569":2570,"_2575":2576,"_2580":2581,"_2585":2586,"_2590":2591,"_2595":2596,"_2600":2601,"_2605":2606,"_2610":2611,"_2614":2615,"_2620":2621,"_2626":2627,"_2631":2632,"_2635":2636,"_2640":2641,"_2645":2646,"_2649":2650,"_2654":2655,"_2659":2660,"_2213":2665,"_2669":2670,"_2674":2675,"_2679":2680,"_2684":2685,"_2688":2689,"_2693":2694,"_2698":2699,"_2703":2704,"_2708":2709,"_2713":2714,"_2718":2719,"_2723":2724,"_2728":2729,"_2733":2734,"_2739":2740,"_2744":2745,"_2750":2751,"_2757":2758,"_2762":2763,"_2768":2769,"_2772":2773,"_2777":2778,"_2782":2783,"_2787":2788,"_2791":2792,"_2795":2796,"_2800":2801,"_2805":2806,"_2810":2811,"_2815":2816,"_2820":2821,"_2826":2827,"_2831":2832,"_2836":2837,"_2841":2842,"_2846":2847,"_2851":2852,"_2856":2857,"_2860":2861,"_2866":2867,"_2870":2871,"_2876":2877,"_2880":2881,"_2886":2887,"_2891":2892,"_2895":2896,"_2899":2900,"_2904":2905,"_2909":2910,"_2913":2914,"_2917":2918,"_2922":2923,"_2928":2929,"_2932":2933,"_2936":2937,"_2941":2942,"_2946":2947,"_2950":2951,"_2955":2956,"_2960":2961,"_2964":2965,"_2969":2970,"_2975":2976,"_2980":2981,"_2985":2986,"_2990":2991,"_2995":2996,"_3000":3001,"_3005":3006,"_3010":3011,"_3014":3015,"_3019":3020,"_3024":3025,"_3028":3029,"_3033":3034,"_3038":3039,"_3044":3045,"_3048":3049,"_2139":3052,"_3057":3058,"_3062":3063,"_3067":3068,"_3073":3074,"_3079":3080,"_3085":3086,"_3088":3089,"_3092":3093,"_3097":3098,"_3101":3102,"_3105":3106,"_3110":3111,"_3115":3116,"_3120":3121,"_3124":3125,"_3129":3130,"_3134":3135,"_3139":3140,"_3143":3144,"_3147":3148,"_3152":3153,"_3156":3157,"_3160":3161,"_3164":3165,"_85":3168,"_3171":3172,"_3175":3176,"_3179":3180},"modal",{"_2452":2453,"_2260":2454},"subhead","Almost there: please enter your email below to gain instant access.","We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.","analytics",{"_2252":2457,"_1465":2458,"_2459":2460,"_2461":2462},"Free Ebook: Ecommerce Analytics for Beginners","Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta","Get the free ebook now","modal_headline","Get Ecommerce Analytics for Beginners delivered right to your inbox.","appointment_confirm",{"_2252":2465,"_1465":2466,"_2459":2467,"_2461":2468},"Free Appointment Confirmation Templates","Lock in bookings with clear, ready-to-use messages for virtual, recurring, and consultation appointments.","Download templates","Get the free appointment confirmation templates delivered right to your inbox.","appointment_reminder",{"_2252":2471,"_1465":2472,"_2459":2467,"_2461":2473},"Free Appointment Reminder Templates","Reduce no-shows with ready-to-send messages that nudge customers at just the right time.","Get the free appointment reminder templates delivered right to your inbox.","back_to_school",{"_2252":2476,"_1465":2477,"_2459":2478,"_2461":2479,"_2480":2481},"The Complete Guide to Back to School Marketing for Retail Stores","Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","Get your free guide now","Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading","Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.","balance_sheet",{"_2252":2484,"_1465":2485,"_2459":2486,"_2461":2487},"Free Balance Sheet Template","Know where your business stands financially—anytime—with this straightforward template.","Download template","Get the free balance sheet template delivered right to your inbox.","beauty_business_checklist",{"_2252":2490,"_1465":2491,"_2459":2492,"_2461":2493},"Free Beauty Business Startup Checklist","Transform your passion for beauty into a thriving business with this step-by-step guide.","Download checklist","Get the free beauty business startup checklist delivered right to your inbox.","bio_template",{"_2252":2496,"_1465":2497,"_2459":2486,"_2461":2498,"_2480":2481},"Free Professional Bio Template","Make a lasting first impression! Elevate your professional image with our easy-to-use template.","Get the free professional bio template delivered right to your inbox.","brand_guide_template",{"_2252":2501,"_1465":2502,"_2459":2486,"_2461":2503,"_2480":2481},"Free Brand Guide Template","You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","Get the free brand guide template delivered right to your inbox.","brand_storytelling",{"_2252":2506,"_1465":2507,"_2459":2508,"_2461":2509},"Free Worksheet: Brand Storytelling","Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","Get the worksheet","Get our free Brand Storytelling Worksheet delivered right to your inbox.","branding",{"_2252":2512,"_1465":2513,"_2459":2514,"_2461":2515},"Free Reading List: How to Brand Your Business","A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","Get the free reading list","Get our Branding reading list delivered right to your inbox.","branding_kit",{"_2252":2518,"_1465":2519,"_2459":2520,"_2461":2521,"_2480":2522},"Free Business Branding Kit","Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","Download now","Get the branding kit delivered right to your inbox.","Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.","business_card_template",{"_2252":2525,"_1465":2526,"_2459":2467,"_2461":2527},"Free Professional Business Card Templates","Make lasting first impressions with customizable cards that turn chance meetings into business opportunities—ready for print in minutes.","Get the free professional business card templates delivered right to your inbox.","business_case_template",{"_2252":2530,"_1465":2531,"_2459":2532,"_2461":2533,"_2480":2481},"Free Business Case Template","Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","Get the template now","Get our template delivered right to your inbox.","business_letter",{"_2252":2536,"_1465":2537,"_2459":2532,"_2461":2533,"_2480":2481},"Free Business Letter Template","Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","business_model_canvas",{"_2252":2540,"_1465":2541,"_2459":2532,"_2461":2533,"_2480":2481},"Free Business Model Canvas Template","Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","business_proposal",{"_2252":2544,"_1465":2545,"_2459":2486,"_2461":2546},"Free Business Proposal Template","Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","Get our business proposal template delivered right to your inbox.","businessplan",{"_2252":2549,"_1465":2550,"_2459":2532,"_2461":2551},"Free: Business Plan Template","Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","Get the business plan template delivered right to your inbox.","businessideas",{"_2252":2554,"_1465":2555,"_2459":2556,"_2461":2557},"Free: The Big List of Business Ideas","To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","Get the list now","Get the big list of business ideas delivered right to your inbox.","camera_checklist",{"_2252":2560,"_1465":2561,"_2459":2562,"_2461":2563},"How to take product photos like a pro","This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","Download guide","Get the guide delivered right to your inbox.","cancel_policy",{"_2252":2566,"_1465":2567,"_2459":2520,"_2461":2568},"Free Cancellation Policy Template","Protect your time with a clear and professional cancellation policy. This template makes it easy to create.","Get the template delivered right to your inbox.","case_studies",{"_2252":2571,"_1465":2572,"_2459":2573,"_2461":2574},"Free Video Series: Ecommerce Inspiration","Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","Get the free video series","Get our Ecommerce Inspiration video series delivered right to your inbox.","case_study_template",{"_2252":2577,"_1465":2578,"_2459":2532,"_2461":2579},"Free Case Study Template","Show your expertise and highlight your company’s success with our free case study template.","Get the case study template delivered right to your inbox.","cash_flow_template",{"_2252":2582,"_1465":2583,"_2459":2532,"_2461":2584},"Free Cash Flow Statement Template","Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","Get the cash flow statement template delivered right to your inbox.","change_management",{"_2252":2587,"_1465":2588,"_2459":2486,"_2461":2589},"Free Change Management Template","Navigate business transitions smoothly with a proven framework that keeps your team informed and engaged.","Get the free change management template delivered right to your inbox.","competitive",{"_2252":2592,"_1465":2593,"_2459":2532,"_2461":2594},"Free: Competitive Analysis Template","By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","Get the competitive analysis template delivered right to your inbox.","coms_strategy",{"_2252":2597,"_1465":2598,"_2459":2486,"_2461":2599},"Free Communication Strategy Template","Turn random messaging into connected conversations with this simple strategy template. No guesswork, just results.","Get the free communication strategy template delivered right to your inbox.","content_strategy_template",{"_2252":2602,"_1465":2603,"_2459":2532,"_2461":2604},"Free Content Strategy Template","Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","Get the content strategy template delivered right to your inbox.","copywriting",{"_2252":2607,"_1465":2608,"_2459":2514,"_2461":2609},"Free Reading List: Copywriting Tactics for Entrepreneurs","Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","Get our Copywriting Tactics reading list delivered right to your inbox.","copywriting_research",{"_2252":2612,"_1465":2613,"_2459":2486,"_2461":2568},"Research the words you use to sell","Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cost_start_business",{"_2252":2616,"_1465":2617,"_2459":2618,"_2461":2619},"Free Business Start-up Costs Calculator","Plan your launch confidently with this comprehensive calculator that tracks every expense.","Get your calculator","Get the calculator delivered right to your inbox.","creative_briefs",{"_2252":2622,"_1465":2623,"_2459":2624,"_2461":2625},"Free Creative Brief Toolkit","Get professional results with ready-to-use templates for design, photography, and video briefs.","Download toolkit","Get the free creative brief toolkit delivered right to your inbox.","customer_email",{"_2252":2628,"_1465":2629,"_2459":2486,"_2461":2630},"Free Customer Service Email Templates","Make responding to customer inquiries quicker and more effective with these free templates.","Get the templates delivered right to your inbox.","customer_journey",{"_2252":2633,"_1465":2634,"_2459":2486,"_2461":2568,"_2480":2481},"Free Customer Journey Map Template","Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","customerservice",{"_2252":2637,"_1465":2638,"_2459":2514,"_2461":2639},"Free Reading List: Customer Service Strategies","Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","Get the reading list delivered right to your inbox.","cvp_analysis",{"_2252":2642,"_1465":2643,"_2459":2486,"_2461":2644},"Free CVP Analysis Template","Know exactly when your business will become profitable with this break-even calculator—the financial tool that turns guesswork into growth strategy.","Get the free CVP analysis template delivered right to your inbox.","decision_matrix",{"_2252":2647,"_1465":2648,"_2459":2532,"_2461":2568,"_2480":2481},"Free Decision Matrix Template","Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","design",{"_2252":2651,"_1465":2652,"_2459":2514,"_2461":2653},"Free Reading List: Online Store Design Tips","Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","Get our Store Design reading list delivered right to your inbox.","dog_boarding_business_checklist",{"_2252":2656,"_1465":2657,"_2459":2492,"_2461":2658},"Free Dog Boarding Business Checklist","Launch a facility that owners trust and pups love with this step-by-step guide—the essential checklist that turns dog lovers into successful entrepreneurs.","Get the free dog boarding business checklist delivered right to your inbox.","digital_marketing_kit",{"_2252":2661,"_1465":2662,"_2459":2520,"_2461":2663,"_2480":2664},"Free Digital Marketing Toolkit","Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","Get the toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.",{"_2252":2666,"_1465":2667,"_2459":2460,"_2461":2668},"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","Get our Email Marketing guide delivered right to your inbox.","email_marketing_strat",{"_2252":2671,"_1465":2672,"_2459":2562,"_2461":2673},"Free Email Marketing Strategy Guide","Skip the trial and error with proven strategies that turn subscribers into customers and customers into fans.","Get the free email marketing strategy guide delivered right to your inbox.","executive_summary_template",{"_2252":2676,"_1465":2677,"_2459":2486,"_2461":2678},"Free Executive Summary Template","Distill big ideas into one powerful page that gets buy-in, funding, or approval—fast.","Get the free executive summary template delivered right to your inbox.","excel_inventory",{"_2252":2681,"_1465":2682,"_2459":2520,"_2461":2683},"Free Excel Inventory Management Template","Simplify your inventory tracking and management with this easy-to-use Excel template.","Get this template delivered right to your inbox.","expense_report",{"_2252":2686,"_1465":2687,"_2459":2532,"_2461":2533,"_2480":2481},"Free Expense Report Template","Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","financial_plan",{"_2252":2690,"_1465":2691,"_2459":2486,"_2461":2692},"Free Small Business Financial Plan Template","Stop flying blind with your business finances—this template turns confusion into clarity.","Get the free small business financial plan template delivered right to your inbox.","fitness_marketing_plan",{"_2252":2695,"_1465":2696,"_2459":2486,"_2461":2697},"Free Fitness Business Marketing Plan Template","Turn your marketing into memberships. This ready-to-use template is built specifically for fitness pros—whether you're running a busy gym, cozy studio, or personal training business.","Get the free fitness business marketing plan template delivered right to your inbox.","follow_up_email",{"_2252":2700,"_1465":2701,"_2459":2467,"_2461":2702},"Free Follow-up Email Templates","Stop staring at blank screens. These six ready-to-customize templates help you nail every follow-up without second-guessing every word. Just copy, customize, and convert.","Get the free follow-up email templates delivered right to your inbox.","gantt_chart",{"_2252":2705,"_1465":2706,"_2459":2486,"_2461":2707},"Free Gantt Chart Template","Visualize your business projects from concept to completion with this ready-to-use template—the planning tool that turns rocky launches into coordinated wins.","Get the free Gantt chart template delivered right to your inbox.","googleshopping",{"_2252":2710,"_1465":2711,"_2459":2460,"_2461":2712},"Free Ebook: Google Shopping for Small Businesses","Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","Get Google Shopping for Small Businesses delivered right to your inbox.","go_to_market",{"_2252":2715,"_1465":2716,"_2459":2486,"_2461":2717},"Free Go-to-Market Strategy Template","Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","Get your free go-to-market strategy template delivered right to your inbox.","gym_business_plan",{"_2252":2720,"_1465":2721,"_2459":2486,"_2461":2722},"Free Gym Business Plan Template","Muscle up your business strategy with this blueprint. Get a clear plan for opening and growing a successful gym without the guesswork.","Get the free gym business plan template delivered right to your inbox.","gym_marketing_plan",{"_2252":2725,"_1465":2726,"_2459":2486,"_2461":2727},"Free Gym Marketing Plan Template","Build a stronger business with a marketing plan designed specifically for gyms and fitness businesses.","Get the free gym marketing plan template delivered right to your inbox.","health_coaching_business_checklist",{"_2252":2730,"_1465":2731,"_2459":2492,"_2461":2732},"Free Health Coaching Business Checklist","Launch your coaching practice with clarity and purpose using this guide—the checklist that turns wellness wisdom into a thriving business.","Get the free health coaching business checklist delivered right to your inbox.","hiring_questions",{"_2252":2735,"_1465":2736,"_2459":2737,"_2461":2738,"_2480":2481},"Free Guide: Interview Questions for Hiring Retail Employees","Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","Get the free guide now","Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","holiday_selling_2021",{"_2252":2741,"_1465":2742,"_2459":2737,"_2461":2743,"_2480":2481},"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","international_shipping",{"_2252":2746,"_1465":2747,"_2459":2520,"_2461":2748,"_2480":2749},"Free International Shipping Checklist","Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","Get the checklist delivered right to your inbox.","Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.","inventory_templates",{"_2252":2752,"_1465":2753,"_2459":2754,"_2461":2755,"_2480":2756},"5 Free Templates to Better Understand Your Inventory","Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","Get your free templates","Get your Inventory Templates delivered right to your inbox.","Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.","investment_proposal",{"_2252":2759,"_1465":2760,"_2459":2486,"_2461":2761},"Free Investment Proposal Template","Land the funding you need with this pitch template—skip the learning curve and speak the language investors can't resist.","Get the free investment proposal template delivered right to your inbox.","invoice_template",{"_2252":2764,"_1465":2765,"_2459":2520,"_2461":2766,"_2480":2767},"Free Invoice Template","Streamline your billing process with a customizable invoice template.","Get your invoice template delivered right to your inbox.","Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.","keyword_research_template",{"_2252":2770,"_1465":2771,"_2459":2486,"_2461":2568},"Free keyword research template","Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","marketing_plan",{"_2252":2774,"_1465":2775,"_2459":2486,"_2461":2776,"_2480":2756},"Free Marketing Plan Template","Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","Get your marketing plan template delivered right to your inbox.","marketing_playbook",{"_2252":2779,"_1465":2780,"_2459":2486,"_2461":2781},"Free Marketing Playbook Template","Build a complete marketing strategy with this comprehensive guide covering goals, audiences, budgets, and metrics.","Get the free marketing playbook template delivered right to your inbox.","marketing_proposal",{"_2252":2784,"_1465":2785,"_2459":2486,"_2461":2786,"_2480":2767},"Free Marketing Proposal Template","Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","Get your template delivered right to your inbox.","okr_template",{"_2252":2789,"_1465":2790,"_2459":2532,"_2461":2786,"_2480":2767},"Free OKR Template","Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","one_pager",{"_2252":2793,"_1465":2794,"_2459":2532,"_2461":2786,"_2480":2767},"Free One Pager Template","Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","open_barber_checklist",{"_2252":2797,"_1465":2798,"_2459":2492,"_2461":2799},"Free Barber Shop Opening Checklist","Launch a shop that delivers sharp cuts and steady profits with this comprehensive guide—the checklist that turns barber skills into business success.","Get the free barber shop opening checklist delivered right to your inbox.","open_cat_checklist",{"_2252":2802,"_1465":2803,"_2459":2492,"_2461":2804},"Free Cat Café Opening Checklist","Launch your purr-fect business with this comprehensive guide—the essential checklist that covers everything from zoning permits to feline furnishings.","Get the free cat café opening checklist delivered right to your inbox.","open_pilates_checklist",{"_2252":2807,"_1465":2808,"_2459":2492,"_2461":2809},"Free Pilates Studio Opening Checklist","Launch a studio that balances client transformation with business growth using this detailed guide—the checklist that turns expertise into entrepreneurial success.","Get the free pilates studio opening checklist delivered right to your inbox.","open_salon_checklist",{"_2252":2812,"_1465":2813,"_2459":2492,"_2461":2814},"Free Salon Opening Checklist","Launch your salon with confidence using this comprehensive guide—the essential checklist that turns startup stress into step-by-step success.","Get the free salon opening checklist delivered right to your inbox.","open_yoga_checklist",{"_2252":2817,"_1465":2818,"_2459":2492,"_2461":2819},"Free Yoga Studio Opening Checklist","Create a sanctuary that nurtures both students and profit with the step-by-step guide—from first plan to first class.","Get the free yoga studio opening checklist delivered right to your inbox.","opening_closing_checklist",{"_2252":2822,"_1465":2823,"_2459":2824,"_2461":2825,"_2480":2481},"Free Checklist for Opening and Closing Your Store","Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","Get the free checklist","Get our Opening and Closing Checklist delivered right to your inbox.","optimization",{"_2252":2828,"_1465":2829,"_2459":2514,"_2461":2830},"Free Reading List: Conversion Optimization for Beginners","Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","Get our Conversion Optimization reading list delivered right to your inbox.","order_form",{"_2252":2833,"_1465":2834,"_2459":2486,"_2461":2835},"Free Order Form Template","Skip the back and forth and make ordering easy with a template that captures everything you need.","Get the free order form template delivered right to your inbox.","packaging_calculator",{"_2252":2838,"_1465":2839,"_2459":2840,"_2461":2619},"Calculate your packaging costs","Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","Download calculator","packing_slip",{"_2252":2843,"_1465":2844,"_2459":2532,"_2461":2845},"Free Packing Slip Template","Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","Get the packing slip template delivered right to your inbox.","parentpreneur",{"_2252":2848,"_1465":2849,"_2459":2520,"_2461":2850},"Playbook for the Aspiring Parentpreneur","Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","Check your inbox for your copy of the Parentpreneur Playbook.","pay_stub",{"_2252":2853,"_1465":2854,"_2459":2855,"_2461":2568},"Free Pay Stub Template","Run payroll as smoothly as you run your business with this ready-to-use pay template.","Get your template","persona_template",{"_2252":2858,"_1465":2859,"_2459":2486,"_2461":2533,"_2480":2481},"Free User Persona Template","Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","phonecases",{"_2252":2862,"_1465":2863,"_2459":2864,"_2461":2865},"Get a Free Phone Case Business in a Box","Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","Download startup bundle","Get our startup bundle delivered right to your inbox.","photobrief",{"_2252":2868,"_1465":2869,"_2459":2486,"_2461":2568},"Get perfect product photography","This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","photochecklist",{"_2252":2872,"_1465":2873,"_2459":2874,"_2461":2875},"All the images your store needs","This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","Download shot list","Get the shot list delivered right to your inbox.","photographer_checklist",{"_2252":2878,"_1465":2879,"_2459":2492,"_2461":2748},"Make your next photo shoot a success","Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","photography",{"_2252":2882,"_1465":2883,"_2459":2884,"_2461":2885},"Free Guide: DIY Product Photography","Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","Get your free guide","Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.","popup_guide",{"_2252":2888,"_1465":2889,"_2459":2884,"_2461":2890,"_2480":2481},"Pop-Up Shop Quickstart Guide","Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","pp_template",{"_2252":2893,"_1465":2894,"_2459":2486,"_2461":2568,"_2480":2481},"Free PowerPoint Template","Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","press_kit",{"_2252":2897,"_1465":2898,"_2459":2486,"_2461":2568,"_2480":2481},"Free Press Kit Template","Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","pressrelease",{"_2252":2901,"_1465":2902,"_2459":2532,"_2461":2903},"Free: Press Release Template","To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","Get the press release template delivered right to your inbox.","price_list",{"_2252":2906,"_1465":2907,"_2459":2486,"_2461":2908},"Free Price List Template","Create professional price lists that make it easy for customers to buy and simple for you to update.","Get the free price list template delivered right to your inbox.","problem_statement",{"_2252":2911,"_1465":2912,"_2459":2532,"_2461":2568,"_2480":2481},"Free Problem Statement Template","See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","process_map",{"_2252":2915,"_1465":2916,"_2459":2532,"_2461":2568,"_2480":2481},"Free Process Mapping Template","Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","productivity",{"_2252":2919,"_1465":2920,"_2459":2514,"_2461":2921},"Free Reading List: Ecommerce Motivation","Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","Get our Ecommerce Motivation reading list delivered right to your inbox.","products",{"_2252":2924,"_1465":2925,"_2459":2926,"_2461":2927},"Free Guide: How to Find a Profitable Product to Sell Online","Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","Get the free guide","Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.","product_vision",{"_2252":2930,"_1465":2931,"_2459":2532,"_2461":2568,"_2480":2481},"Free Product Vision Template","Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","profit_loss",{"_2252":2934,"_1465":2935,"_2459":2532,"_2461":2481},"Free Profit and Loss Statement Template","Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","project_charter",{"_2252":2938,"_1465":2939,"_2459":2486,"_2461":2940},"Free Project Charter Template","Turn your business ideas into action with a step-by-step template that keeps projects on track and teams aligned. Built for entrepreneurs ready to make things happen.","Get the free project charter template delivered right to your inbox.","project_timeline",{"_2252":2943,"_1465":2944,"_2459":2486,"_2461":2945},"Free Project Timeline Template","Map out milestones and deadlines with this visual template that keeps everyone on the same page.","Get the free project timeline template delivered right to your inbox.","purchase_order",{"_2252":2948,"_1465":2949,"_2459":2486,"_2461":2568},"Create a purchase order","Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","quote_template",{"_2252":2952,"_1465":2953,"_2459":2486,"_2461":2954},"Free Quote Template","First impressions matter. Send quotes that look professional, cover all the bases, and win business.","Get the free quote template delivered right to your inbox.","receipt_template",{"_2252":2957,"_1465":2958,"_2459":2486,"_2461":2959},"Free Receipt Template","Give customers professional receipts that build trust and keep your records straight.","Get the free receipt template delivered right to your inbox.","resignation_letter",{"_2252":2962,"_1465":2963,"_2459":2467,"_2461":2630},"Free Resignation Letter Templates","Leave your job on good terms with these professionally crafted resignation letter templates.","retail_marketing",{"_2252":2966,"_1465":2967,"_2459":2884,"_2461":2968,"_2480":2481},"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","Get your free Retail Marketing Success PDF delivered right to your inbox.","retention_audit",{"_2252":2971,"_1465":2972,"_2459":2973,"_2461":2974,"_2480":2481},"Free Download: Retention Audit Checklist","Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","Get your free checklist","Get this free Retention Audit Checklist PDF delivered right to your inbox.","retreat_business_checklist",{"_2252":2977,"_1465":2978,"_2459":2492,"_2461":2979},"Free Retreat Business Startup Checklist","Create transformative experiences and a sustainable business with this comprehensive guide—the essential checklist that turns your vision into a sought-after experience.","Get the free retreat business startup checklist delivered right to your inbox.","rfp_template",{"_2252":2982,"_1465":2983,"_2459":2532,"_2461":2984},"Free RFP Template","Make writing requests for proposals easier and faster with our free RFP template.","Get the RFP template delivered right to your inbox.","root_cause",{"_2252":2987,"_1465":2988,"_2459":2532,"_2461":2989,"_2480":2481},"Free Root Cause Analysis Template","Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","Get this free template delivered right to your inbox.","rotating_schedules",{"_2252":2992,"_1465":2993,"_2459":2754,"_2461":2994,"_2480":2481},"Free Download: Rotating Schedules Templates","Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","Get these free Rotating Schedules Templates delivered right to your inbox.","sales_email",{"_2252":2997,"_1465":2998,"_2459":2754,"_2461":2999,"_2480":2481},"Free Sales Email Templates","Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","Get these free templates delivered right to your inbox.","sales_funnel_template",{"_2252":3002,"_1465":3003,"_2459":2486,"_2461":3004,"_2480":2481},"Free Sales Funnel Template","Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","Get this free sales funnel template delivered right to your inbox.","sales_plan_template",{"_2252":3007,"_1465":3008,"_2459":2532,"_2461":3009,"_2480":2481},"Free Sales Planning Template","Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","Get this free sales planning template delivered right to your inbox.","sales_report",{"_2252":3012,"_1465":3013,"_2459":2855,"_2461":2786},"Free Sales Report Template","Turn your sales data into actionable insights with this ready-to-use analysis tool.","salon_business_plan",{"_2252":3016,"_1465":3017,"_2459":2486,"_2461":3018},"Free Nail Salon Business Plan Template","Build a profitable salon with this business plan that turns artistic skills into consistent bookings.","Get the free nail salon business plan template delivered right to your inbox.","salon_marketing_plan",{"_2252":3021,"_1465":3022,"_2459":2486,"_2461":3023},"Free Salon Marketing Plan Template","Attract clients and boost booking with this ready-to-use marketing plan.","Get the free salon marketing plan template delivered right to your inbox.","scope_template",{"_2252":3026,"_1465":3027,"_2459":2532,"_2461":2989,"_2480":2481},"Free Scope of Work Template","Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","seo",{"_2252":3030,"_1465":3031,"_2459":2824,"_2461":3032},"Free Download: SEO Checklist","Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","Get our SEO Checklist delivered right to your inbox.","service_business_checklist",{"_2252":3035,"_1465":3036,"_2459":2492,"_2461":3037},"Free Service Business Startup Checklist","Turn your expertise into entrepreneurship with this comprehensive checklist.","Get the free service business startup checklist delivered right to your inbox.","services_price",{"_2252":3040,"_1465":3041,"_2459":2840,"_2461":3042,"_2480":3043},"Your Time is Valuable, so Price it Right","Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","Get this calculator delivered right to your inbox.","Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.","sfn_interview",{"_2252":3046,"_1465":3047,"_2459":2824,"_2461":2748},"Free Checklist: How to Interview a Third Party Logistics Provider","Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","sfn_outsource",{"_2252":3050,"_1465":3051,"_2459":2824,"_2461":2748},"Free Checklist: Are You Ready to Outsource Your Fulfillment?","Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.",{"_2252":3053,"_1465":3054,"_2459":3055,"_2461":3056,"_2480":3043},"The Shopify guide to shipping and fulfillment","Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","Download now and start optimizing your operations","Get our shipping and fulfillment guide delivered right to your inbox.","shipping_docs",{"_2252":3059,"_1465":3060,"_2459":2520,"_2461":3061,"_2480":2756},"Free Shipping Document Templates","Simplify your shipping process with these customizable shipping document templates.","Get the shipping document templates delivered right to your inbox.","shipping_kit",{"_2252":3064,"_1465":3065,"_2459":2520,"_2461":3066,"_2480":2522},"Free Shipping and Fulfillment Kit","Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","Get our shipping and fulfillment kit delivered right to your inbox.","small_business_budget",{"_2252":3069,"_1465":3070,"_2459":3071,"_2461":3072},"Free Small Business Budgeting Spreadsheet","Take control of your finances with an easy-to-use spreadsheet that tracks income, expenses, and cash flow.","Download spreadsheet","Get the free small business budgeting spreadsheet delivered right to your inbox.","social",{"_2252":3075,"_1465":3076,"_2459":3077,"_2461":3078,"_2480":3043},"Social media strategy and planning templates","Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","Download now and start seeing results","Get your social media strategy and planning templates delivered right to your inbox.","social_media_kit",{"_2252":3081,"_1465":3082,"_2459":2520,"_2461":3083,"_2480":3084},"Free Social Media Toolkit","Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","Get your social media strategy toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.","social_template",{"_2252":3075,"_1465":3076,"_2459":3077,"_2461":3087,"_2480":2481},"Get social media strategy and planning templates delivered right to your inbox.","sop_template",{"_2252":3090,"_1465":3091,"_2459":2486,"_2461":2533,"_2480":2481},"Free SOP Template","Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","spa_business_plan",{"_2252":3094,"_1465":3095,"_2459":2486,"_2461":3096},"Free Spa Business Plan Template","Create a roadmap to relaxation and revenue with a step-by-step plan for spa owners.","Get the free spa business plan template delivered right to your inbox.","start_business_checklist",{"_2252":3099,"_1465":3100,"_2459":2520,"_2461":2533,"_2480":2481},"Take the guesswork out of starting a business","This free checklist guides you through each step, from idea to your first sale.","store_layouts",{"_2252":3103,"_1465":3104,"_2459":2754,"_2461":2999,"_2480":2481},"Free Download: Store Layout Templates","Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","survey_intro",{"_2252":3107,"_1465":3108,"_2459":3109,"_2461":2989,"_2480":2481},"Free Survey Introduction Template","Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.","Get template","swot",{"_2252":3112,"_1465":3113,"_2459":2532,"_2461":3114},"Free: SWOT Analysis Template","Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","Get the SWOT analysis template delivered right to your inbox.","tan_business_checklist",{"_2252":3117,"_1465":3118,"_2459":2492,"_2461":3119},"Free Spray Tan Business Checklist","Turn your tanning skills into a glowing business with this comprehensive guide—the essential checklist that helps you launch with confidence.","Get the free spray tan business checklist delivered right to your inbox.","tax_season",{"_2252":3122,"_1465":3123,"_2459":2478,"_2461":2884,"_2480":3043},"Free Download: 6 Steps to Get Your Business Ready for Tax Season","Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","trainer_business_checklist",{"_2252":3126,"_1465":3127,"_2459":2492,"_2461":3128},"Free Personal Training Business Checklist","Launch your fitness business with the same precision as your workout plans. This essentials checklist helps transform passionate trainers into successful entrepreneurs.","Get the free personal training business checklist delivered right to your inbox.","trainer_business_plan",{"_2252":3131,"_1465":3132,"_2459":2486,"_2461":3133},"Free Personal Trainer Business Plan Template","Transform your passion into a profitable business with this comprehensive resource.","Get the free personal trainer business plan template delivered right to your inbox.","trust",{"_2252":3136,"_1465":3137,"_2459":3138,"_2461":2748},"Free: Shopify Store Trust Checklist","Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","Get the checklist now","tshirt_guide",{"_2252":3141,"_1465":3142,"_2459":2520,"_2461":2563,"_2480":3043},"Your Complete Guide To Starting a T-Shirt Business","Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.","ttp_guide",{"_2252":3145,"_1465":3146,"_2459":2478,"_2461":2884,"_2480":3043},"Free Download: The Online Sellers Guide to In-Person Sales","In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","twitter",{"_2252":3149,"_1465":3150,"_2459":2460,"_2461":3151},"Free Ebook: Twitter Marketing for Small Businesses","This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","Get Twitter Marketing for Small Businesses delivered right to your inbox.","use_case_template",{"_2252":3154,"_1465":3155,"_2459":2486,"_2461":2533,"_2480":2481},"Free Use Case Template","Do your products hold hidden value? Use this free template to spot new sales opportunities.","uvp_template",{"_2252":3158,"_1465":3159,"_2459":2486,"_2461":2533,"_2480":2481},"Free Unique Value Proposition Template","Clearly define what sets your business apart with this easy-to-use template.","value_chain",{"_2252":3162,"_1465":3163,"_2459":2532,"_2461":2533,"_2480":2481},"Free Value Chain Template","Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","value_prop_template",{"_2252":3166,"_1465":3167,"_2459":2486,"_2461":2568,"_2480":2481},"Free Value Proposition Template","Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.",{"_2252":3169,"_1465":3170,"_2459":2514,"_2461":2639},"Free Reading List: Video Marketing Tips and Tricks","Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","white_paper_template",{"_2252":3173,"_1465":3174,"_2459":2532,"_2461":2568,"_2480":2481},"Free White Paper Template","Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","website_checklist",{"_2252":3177,"_1465":3178,"_2459":2520,"_2461":2748,"_2480":2481},"Free Website Launch Checklist","Launch with confidence, not crossed fingers. This comprehensive checklist covers pre-launch essentials, launch-day tactics, and post-launch must-dos to keep your site running smoothly.","yoga_marketing_plan",{"_2252":3181,"_1465":3182,"_2459":2486,"_2461":3183},"Free Yoga Business Marketing Plan Template","Bring more students to the mat with this marketing plan built for yoga studios and wellness businesses.","Get the free yoga business marketing plan template delivered right to your inbox.",{"_3185":343,"_3186":315,"_960":961,"_3187":3188,"_3189":3190,"_3191":3192,"_3193":3194,"_3195":3196,"_3197":3198,"_3199":3200,"_3201":3202,"_3203":3204,"_3205":3206,"_3207":3208,"_865":866,"_3209":3210,"_3211":3212,"_3213":3214,"_3215":3216,"_3217":3218,"_3219":3220,"_3221":3222,"_3223":3224,"_3225":3226,"_3227":3228,"_3229":3230,"_3231":3232,"_3233":3234,"_3235":3236,"_3237":3238,"_3239":3240,"_3241":1186,"_3242":3243,"_3244":3245,"_3246":922,"_3247":3248,"_3249":3250,"_3251":3252,"_3253":3254,"_3255":3256,"_3257":688,"_3258":559,"_3259":3260,"_3261":3262,"_3263":3264,"_3265":3266,"_3267":3268,"_3269":3270,"_3271":3272,"_3273":3274,"_3275":3276,"_3277":3278,"_3279":3280,"_3281":3282,"_3283":3284,"_3285":3286,"_3287":3288,"_3289":3290,"_3291":3292,"_3293":3294,"_3295":3296,"_3297":3298,"_3299":3300,"_3301":3302,"_3303":345,"_3304":347,"_3305":349,"_3306":351,"_3307":353,"_3308":355,"_3309":3310,"_3311":3312,"_3313":3314,"_3315":3316,"_3317":2212,"_3318":3319,"_3320":2215,"_3321":3322,"_3323":2218,"_3324":3325,"_3326":1168,"_3327":3328,"_3329":2223,"_3330":3331,"_3332":305,"_3333":3334,"_3335":2249,"_3336":3337,"_3338":2261,"_3339":3340,"_3341":3342,"_3343":3344,"_3345":3346,"_3347":470,"_3348":3349,"_3350":3351,"_3352":3353,"_3354":3355,"_3356":3357,"_3358":3359,"_3360":3361,"_3362":3363,"_3364":3365,"_3366":3367,"_3368":3369,"_3370":3371,"_3372":3373,"_3374":3375,"_3376":3377,"_3378":3379,"_3380":3381},"cta.contact","cta.signup","nav.solutionsByBusinessModel","By business model","nav.solutionByBuild","By ways to build","nav.solutionsB2c","B2C for enterprise","nav.solutionsB2b","B2B for enterprise","nav.solutionsRetail","Retail for enterprise","nav.solutionsOutcomeHeader","By outcome","nav.solutionsOutcomeGrowth","Growth solutions","nav.solutionsPayments","Payments for enterprise","nav.solutionsPlatform","Platform overview","nav.solutionsModularCommerce","Modular commerce","nav.solutionsShopComponent","Shop Component","nav.resourcesWhyTrustUs","Why trust us","nav.resourcesCare","What we care about","nav.resourcesSupport","How we support you","nav.resourcesProfessionalServices","Professional Services","nav.resourcesTechnologyPartners","Technology Partners","nav.resourcesPartnerSolutions","Partner Solutions","nav.resourcesARGartnerMagic","2024 Gartner Magic Quadrant for Digital Commerce","nav.resourcesShopComponentGuide","Shop Component Guide","nav.resourcesTCOCalculator","Shopify TCO Calculator","nav.resourcesEyReport","Mastering Global Trade: How Integrated Technology Drives Cross-Border Success","nav.resourcesModernCommerce","Principals of a Modern Commerce OS","nav.resourcesIdcMarketscapeReport","Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation","nav.resourcesHelp","Help Documentation","nav.resourcesPremiumSupport","Premium Support","nav.resourcesForresterWave","Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B","nav.resourcesGartnerMagic","A Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce","nav.developers","nav.developersInnovations","Latest Innovations","nav.developersTools","Tools & Integrations","nav.developersShopifyDevelopers","nav.developersSupport","Support & Resources","nav.developersEditions","Editions - 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In the meantime, we recommend getting started with a free Shopify trial.","contact.form.freeTrial.support.heading","Need help getting started?","contact.form.freeTrial.support.subheadHtml","Get more assistance with product articles and videos from our support team.","contact.form.freeTrial.support.link","Browse help center","contact.form.emailVerification.heading","You're almost done","contact.form.emailVerification.subheadHtml","We've sent a quick verification check to {{email}}. Click the link in the email to complete your request.","contact.form.emailVerification.noEmail","Don't see the email?","contact.form.emailVerification.checkSpam","Check your spam folder or ","contact.form.emailVerification.resubmitLink","resubmit","contact.form.emailVerification.updateEmail"," the form to update your email address.","forms.resource.heading","Unlock research you can’t get anywhere else","forms.resource.buttonPrimary.text","Continue","forms.resource.thanks.heading","Your download is ready for you","forms.resource.thanks.body","Jump into your copy right here.","forms.resource.thanks.link.text","Read 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Please try again","webinar.annualRevenue.label","Annual revenue","webinar.annualRevenue.error","Please enter your annual revenue","webinar.annualRevenue.options.DEFAULT","webinar.annualRevenue.options.UNKNOWN","Unknown","webinar.annualRevenue.options.UNDER_1M","Up to 1 million dollars","webinar.annualRevenue.options.BETWEEN_1M_30M","1 to 30 million dollars","webinar.annualRevenue.options.BETWEEN_30M_100M","30 to 100 million dollars","webinar.annualRevenue.options.OVER_100M","Over 100 million dollars","webinar.annualOfflineRevenue.label","Annual offline revenue","webinar.annualOfflineRevenue.error","Please enter your annual offline revenue","webinar.annualOfflineRevenue.options.DEFAULT","webinar.annualOfflineRevenue.options.UNDER_250K","$0 to $250,000","webinar.annualOfflineRevenue.options.BETWEEN_250K_500K","$250,000 to $500,000","webinar.annualOfflineRevenue.options.BETWEEN_500K_1M","$500,000 to $1,000,000","webinar.annualOfflineRevenue.options.BETWEEN_1M_10M","$1,000,000 to $10,000,000","webinar.annualOfflineRevenue.options.OVER_10M","$10,000,000+","webinar.marketingCommunicationConsent.label","I consent to receive promotional communications from Shopify and the partners that provide these resources. 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We'll send you a unique link for the event before it begins.","webinar.thanks.subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","webinar.thanks.subheading_after","Please check your email for a link to the recorded video.","webinar.thanks.message","Add to your calendar","webinar.homeLink.text","Go to Shopify.com","webinar.protected.subheading","This is a private event.","event.thanks.heading","event.thanks.heading_bookmeeting","Thank you for your request","event.thanks.heading_isFull","Thank you for joining the waitlist","event.thanks.subheading","We will see you soon.","event.thanks.subheading_bookmeeting","We will reach out shortly to confirm your meeting.","event.thanks.subheading_isFull","We will be in touch to confirm your registration status.","event.thanks.message","contact.thanks.heading","contact.thanks.message","A Shopify Plus sales expert will contact you soon.","contact.callUs.heading","Want to chat sooner? Give us a call.","contact.callUs.message","Monday to Friday 9am-6pm ET","contact.callUs.button","1-844-686-1946","resource.thanks.heading","Thank you for your interest in this resource","resource.thanks.download_button_label","submit.label","Submit","submit.label_submitting","lead.error_heading","lead.error_message_html","lead.name.label","lead.name.error","lead.email.label","lead.email.error","lead.phone.label","lead.phone.error","lead.title.label","lead.title.error","lead.company.label","lead.company.error","lead.website.label","lead.website.error","lead.industries.label","Industry","lead.industries.error","Please select your industry","lead.industries.options.DEFAULT","lead.industries.options.ADULT","Adult","lead.industries.options.ALCOHOL","Alcohol","lead.industries.options.ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","lead.industries.options.APPAREL_AND_ACCESSORIES","Apparel & Accessories","lead.industries.options.ART_AND_PHOTOGRAPHY","Art & Photography","lead.industries.options.AVIATION_AND_AEROSPACE","Aviation & Aerospace","lead.industries.options.BABY_AND_TODDLER","Baby & Toddler","lead.industries.options.BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","lead.industries.options.CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","lead.industries.options.CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","lead.industries.options.EDUCATION","Education","lead.industries.options.ELECTRONICS_AND_GADGETS","Electronics & Gadgets","lead.industries.options.ENTERTAINMENT","Entertainment","lead.industries.options.FOOD_AND_BEVERAGE","Food & Beverage (excl. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","lead.revenueRanges.options.DEFAULT","lead.revenueRanges.options.LESS_THAN_250K","Less than {{currency}}","lead.annualOnlineRevenueRange.label","Annual online revenue","lead.annualOnlineRevenueRange.error","Please enter your annual online revenue","lead.annualOfflineRevenueRange.label","Annual in-store revenue","lead.annualOfflineRevenueRange.error","Please enter your annual in-store revenue","lead.annualB2bRevenueRange.label","Annual online B2B revenue","lead.annualB2bRevenueRange.error","Please enter your annual online B2B revenue","lead.locations.label","Current retail locations","lead.locations.error","Please select your current number of retail locations ","lead.locations.options.DEFAULT","lead.locations.options.ONE","lead.locations.options.TWO_TO_THREE","2 to 3","lead.locations.options.FOUR_TO_TEN","4 to 10","lead.locations.options.ELEVEN_TO_TWENTY","11 to 20","lead.locations.options.TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","lead.locations.options.TWO_HUNDRED_PLUS","200+","lead.locations.options.NO_LOCATIONS","No locations","lead.locations.options.OPENING_SOON","Opening soon","lead.jobTitle.label","lead.jobTitle.error","lead.city.label","City","lead.city.error","Please enter your city","lead.state.label","State","lead.state.error","Please select your state","lead.country.label","lead.country.error","lead.country.defaultCountryOption","lead.dietaryRestrictions.label","Please indicate dietary restriction/food allergy","lead.dietaryRestrictions.optional","Optional","lead.dietaryRestrictions.options.0","Dairy Free","lead.dietaryRestrictions.options.1","Gluten Free","lead.dietaryRestrictions.options.2","Halal","lead.dietaryRestrictions.options.3","Kosher","lead.dietaryRestrictions.options.4","Lactose Free","lead.dietaryRestrictions.options.5","Nut allergy","lead.dietaryRestrictions.options.6","Shellfish","lead.dietaryRestrictions.options.7","Vegan","lead.dietaryRestrictions.options.8","Vegetarian","lead.dietaryRestrictions.options.9","Others","lead.dietaryRestrictions.textFieldLabel","lead.dietaryRestrictions.error","Please enter your dietary restrictions","lead.accessibilityNeeds.label","Please let us know if you have any accessibility requirements","lead.accessibilityNeeds.optional","lead.accessibilityNeeds.options.0","Hearing","lead.accessibilityNeeds.options.1","Lactation/Nursing Room","lead.accessibilityNeeds.options.2","Mobility","lead.accessibilityNeeds.options.3","Vision","lead.accessibilityNeeds.options.4","lead.accessibilityNeeds.textFieldLabel","lead.accessibilityNeeds.error","Please enter your accessibility requirements","lead.businessAddress.heading","Share your store address","lead.businessAddress.subheading","Get customized support based on your location.*","lead.businessAddress.multipleLocationsNote","*Multiple locations? 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We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
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The future of commerce is powered by brands building the world’s most creative customer experiences, backed by the development teams that make those experiences possible using Shopify’s commerce platform.

At this year’s Unite, Shopify’s annual partner and developer conference, we introduced the largest set of infrastructure innovations in Shopify’s history, opening up a whole new world of customization for brands.

Businesses seeking the best experience for their customers will no longer be blocked by technical constraints—we’ve unlocked more developer capabilities than ever to build the future of commerce for merchants.

Here are the products and tools coming later this year to help you unlock your creativity with customizations, build for conversions, and scale with confidence.

Have an in-house developer team or outsource development to an agency? Share these technical announcements with them.

1. Unlock creativity with customizations

Online Store 2.0

At Shopify Unite, we announced one of the biggest updates to our online store platform to date: Online Store 2.0—a combination of new features and improvements that significantly expand our existing customization options.

Once your development team migrates your theme to Online Store 2.0, it will be easier to control the layout and aesthetic of your store, giving you access to more data with revamped metafields and arming your development team with a streamlined set of developer tools that integrate seamlessly with Shopify.

Customize your online store with sections and blocks on every page

With sections and blocks, effortlessly personalize your store by adding, rearranging, and removing content without editing code.

Drag and drop entire sections of video, products, or image galleries in the theme editor. Sections can be used on the home, landing, product, and collection pages to gain greater control and flexibility over your online store.

Blocks are like sections within sections, and they can be moved around or within sections, allowing for a more granular level of flexibility for businesses to create the store that best represents their brand.

Brands selling on Shopify Plus need only work with a theme developer to update themes to OS 2.0 standards before being able to see these improvements.

See how your development team or agency can implement these changes with JSON templates

Display flexible store content

Data and content is what brings your store to life, and we’ve made big updates to how they're both stored in Shopify. Once configured by developers, you’ll now be able to define and edit metafields directly in the admin, and connect metafields to apps or your theme that can be accessed by anyone on your team. This will significantly increase flexibility to capture and represent data specific to your brand.

You can now display and edit product and variant content directly from the admin in a few clicks. That means if you want to store additional product information in your shop, you can use metafields to display those values across your entire website.

For example, you can use metafields to display fabric care instructions or even to show special fields in the checkout page like delivery timeframes, backorder dates, and units sold.

Plus, simple product and variant configuration—like specifying which sizing chart is for which product—can be done by any staff member right on the product page.

Again, if you’re selling on Shopify Plus, all it takes is working with a theme developer to update your themes and apps to OS 2.0 standards to see these improvements.

See how your development team or agency can implement these changes with JSON templates

Integrate app blocks inside themes

More customization and flexibility around apps in the theme editor means added performance benefits: once set up by developers, you can integrate apps easily into themes.

App blocks mean you can easily integrate an app into your theme without touching code and manage that app right from the theme editor. When it’s time for you to uninstall the app, you can remove it without worrying about performance issues left behind from ghost code. Stay tuned for this feature later this year.

Accelerate theme development with intuitive developer tools

Brands can make advanced customizations more efficiently than ever, using our new suite of development tools. Merchants with in-house developers can now build better together in teams.

With the introduction of the Shopify GitHub integration, an updated Shopify CLI tool, and Theme Check, your development team can more easily develop, test, and deploy themes on Shopify.

Our GitHub integration allows you and your team to collaborate safely with native support for version control. You can implement workflows where changes must be reviewed and merged on GitHub before populating to a live theme. This integration also lets you share preview links from your team’s local server without manual syncing or pushing zipped files, meaning easier collaboration with your development team.

Learn more about developer tooling

We’re also introducing our first open-source reference theme, built to run 35% faster than our most popular theme and using all the new features in Online Store 2.0.

Introducing Dawn, an ultra-lightweight, mobile-first theme—maximizing flexibility while minimizing complexity and keeping things lean. Your development team can use Dawn as a model when unlocking sections on your own themes.

Learn more about Dawn

2. Build for conversions

Customize checkout with apps built from checkout extensions

It’s about to become so much easier to customize your checkout with apps built from checkout extensions. These can range from simple custom messages and marketing content, all the way through to more complex UI customizations like capturing additional information from buyers, product upsells, and loyalty point redemptions. These apps will be fast to install, and upgrade-safe, so you’ll get all platform benefits as we release new features. Plus, they’ll work with Shop Pay and other accelerated payment methods.

The post-purchase checkout extension is available now in public beta, enabling developers to build apps that surface offers or content to your buyers right after they’ve completed their checkout, but before they’ve arrived at the thank you page. Look out for other checkout extensions coming soon.

Learn more about Checkout Extensions

Give shoppers more shipping options with Shopify Scripts

Shopify Scripts is a Shopify Plus exclusive feature that allows brands to do things like customize payment or shipping options in checkout.

Forty percent of shoppers selected curbside pickup for online purchases in the first three months of the pandemic, and 38% plan to continue to use it going forward.

Now you can customize which shipping methods appear to each customer with Shopify Scripts, via an app. That means you could offer a curbside pickup option that only displays to customers that live within 10 miles of your location, for example.

Scripts can now be built using your preferred local development workflow instead of having to use the online Script Editor. Our rebuilt infrastructure also means that Scripts will be even more reliable and run much faster.

Plus, Scripts will now be deployed and installed using apps, which means brands can use them without ever touching code, and they can be installed on multiple stores at once if you work at a company with multiple sub-brands.

Join the Shopify Scripts beta

Give shoppers more payment options with our Payments Platform

Consumers will abandon online purchases at the slightest hint of friction—like if their preferred payment method or channel isn’t available.

Shoppers have a diverse set of expectations of payments: for example, although credit cards are the most popular payment method in the U.S., that isn’t true of the rest of the world. 52% of online shoppers in Brazil will use a QR code to make a purchase.

The right payment method can help you increase checkout conversions by delivering better ecommerce localization and a tailored buyer experience, no matter where your buyers are located.

Shopify’s Payments Platform will unlock future opportunities for growth in new markets and industries by enabling payment providers to build new integrations into Shopify. This opens up a broader ecosystem of gateways offering niche functionality and brings new business value to merchants by helping them sell more, and in more places.

Learn more about our payment options

Increase average order value with buy now, pay later

You can boost your conversions by up to 50% and increase average order value when you give customers greater flexibility to check out with larger cart sizes.

That’s where Shop Pay Installments* comes in. Let your shoppers buy now, pay later and split their purchases into four interest-free payments, with 0% interest and no additional, hidden, or late fees. Currently available on orders of $50–$1,000, including taxes and shipping.

Learn more about Shop Pay Installments

3. Scale with confidence

Crush your next flash sale or product drop

Shopify Scripts can scale to handle traffic from the largest merchants and flash sellers in the world. The most complex Scripts code will now execute in under five milliseconds, letting you power unique brand experiences during your biggest sales events.

Any shop, at any minute, will be able to support the same amount of traffic that we had across all of Shopify at our peak of BFCM 2020—tens of thousands of checkouts per minute.

Build custom buyer experiences the world has never seen before

Shopify will support every stage of your business as your technical maturity, resources, and complexity grow. Create unique buyer experiences that make your brand stand out with the tech stack (including a headless architecture) and business logic you want.

Build custom storefronts using Shopify’s Storefront API, which will now unlock even more commerce capabilities like international pricing for your global shoppers, curbside pickup, and subscription selling plans. Create non-Liquid custom storefronts on Shopify with the developer frameworks and tech stack you already use so your brand can turn any screen into a shopping channel—from web pages and mobile apps to smart mirrors and wearables.

We previewed Hydrogen, a React framework that tackles the complexity of building a custom storefront so you can build faster and have more time to focus on styling and designing the features that make your brand unique. With this, you also get Oxygen, a way to host Hydrogen storefronts directly on Shopify that is fast, global, and optimized for commerce.

It’s still early days for Hydrogen. Shopify’s product team is heads down building these new products and we encourage you to sign up for updates as they evolve.

Sign up for updates on Hydrogen

Seamlessly optimize your local pickup experience

If you manage inventory across multiple locations, you know how challenging fulfillment can be. Business owners on Shopify can now level up their local pickup experience by designating pickup-only locations.

Avoid time-consuming and costly errors by letting customers pick up their order from your designated pickup-only locations, without having to ship online orders out of that location. Inventory at these pickup-only retail locations will not be included as “available” for online shipping orders.

For example, if your warehouse is out of stock on size 10 shoes but one of your pick-up only retail locations has stock, the shoes will be treated as in stock and available for pickup, but not for shipping.

\"Local\" — A South-Asian shopper is picking up an online order from a clerk.

Set up your first pickup-only location

Start selling wholesale

Get your products in front of a brand new audience when you start selling wholesale with Handshake*, a wholesale marketplace built by Shopify. All products on Handshake come from Shopify-powered brands, which can sign up, set their prices, and publish their catalogs from inside their Shopify admin.

Unlike other marketplaces, there are no fees or commissions to sign up or for orders on Handshake. If you have existing wholesale relationships, Handshake gives you a way to move those transactions to Shopify.

All suppliers go through an application process and are approved by Shopify, and all buyers must confirm they have a reseller ID.

Apply to sell on Handshake

Source new products to sell

Retailers, online curators, and brick-and-mortar store owners can use Handshake to bolster their offering with unique products from independent, Shopify-powered brands.

Plus, Handshake’s personalized product recommendations ensure that members are constantly discovering new products.

Stock your store with on-trend items that customers will love. All brands on Handshake are handpicked, so you know you’re shopping from distinctive makers from across the United States.

Find new products to sell on Handshake

Experience creative commerce that converts

The announcements from Shopify Unite 2021 highlight our investments in customizability, conversions, and scale for Shopify Plus merchants—the ones joining us in Shopify’s mission for better commerce and more entrepreneurship globally.

Join us, and experience creative commerce that converts.

Get a more technical point of view to share with your development team or agency

* Features currently available in the US only.

","excerpt","We introduced the largest set of infrastructure innovations in Shopify’s history. Here are the updates.","excerptHtml","

We introduced the largest set of infrastructure innovations in Shopify’s history. Here are the updates.

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Hailey is a senior content marketing manager at Shopify, where she spends her days studying merchants and creating content to help brands make better business decisions.

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