Cricut machines are powerful, popular, and versatile and can help you craft a wide array of DIY goods.
Whichever Cricut business ideas you’re exploring—like custom t-shirts, aluminum jewelry, wall art, or delicate paper flowers—a machine is a great way to bring your creative pursuits to life.
If you’re a skilled Cricut maker, you may already be thinking of ways to convert your hobby into a source of income. The first step is deciding what kinds of Cricut projects to sell. The most successful Cricut businesses focus on products that solve a clear customer need. You might create personalized gifts that save time, or custom décor that’s hard to find in big-box stores.
Here are some Cricut business ideas to inspire you, as well as a few business and marketing considerations to help you earn a profit.
What is a Cricut business?
A Cricut business is a crafting business that sells products made using a Cricut machine. That’s a smart cutting machine that reproduces digital designs by cutting them out of materials like paper, leather, fabric, vinyl, and wood.
To get started, you need to buy a Cricut machine, download the Cricut app to create or buy designs, and purchase the materials to create your products. The machine, which is about the size of a home printer, recreates the design using your chosen material.
Popular profitable Cricut business projects include paper goods, apparel, signage, home goods, and décor.
What makes Cricut projects profitable?
Not every Cricut project makes a great business idea. Some are fun to create but hard to scale, while others can become reliable sellers with the right setup.
Profitable Cricut projects tend to share a few key traits.
Meet clear customer demand
Successful Cricut businesses start with products people are already searching for or buying.
Think personalized gifts for weddings and baby showers, branded merch for small businesses, or seasonal décor that customers want right now. If a product solves a specific problem, like needing a last-minute custom gift, it’s far easier to sell.
Balance production costs with perceived value
The most profitable projects don’t rely on cheap materials; they rely on what customers think the product is worth. A vinyl decal may cost very little to produce, but personalization, niche designs, or bundling can significantly increase its price.
Custom name signs, monogrammed items, and made-to-order labels often fall into this sweet spot.
Produce efficiently at scale
Time is one of your biggest costs. Projects that can be batched, repeated, or slightly customized without starting from scratch tend to scale better. For example, cutting the same base design in bulk and personalizing it afterward is far more profitable than creating entirely new designs for every order.
Keep shipping simple and affordable
Shipping costs can eat into profits quickly. Lightweight, flat, or durable items, like stickers, iron-on transfers, or paper goods, are usually easier to package and cheaper to ship.
Serve a specific niche
Generic products face more competition and price pressure. Cricut projects aimed at a specific audience like teachers, pet owners, or new parents often stand out faster and command higher prices because they feel tailored and intentional.
When evaluating niche Cricut business ideas, ask yourself a few simple questions:
- Is there proven demand?
- Can I price this for a profit after materials and time?
- Can I make it consistently without burning out?
Projects that check all three boxes are far more likely to grow into sustainable income streams.
15 Cricut business ideas
As with any commercial venture, the key to running a successful Cricut business is in selling a quality product that meets your audience’s needs.
Here’s a rundown of some the bestselling Cricut projects:
* Pricing below reflects typical ranges found across marketplaces like Etsy and Amazon.
1. Wedding décor and favors
Many couples are willing to spend a little extra to make their wedding memorable by having custom wedding décor and gifts. This can lead to high profit margins on Cricut projects.
If you want to create a business targeting the wedding market, you could make Cricut cake toppers, bridal party gifts, groomsmen gifts, paper flowers, custom-printed wine glasses, menus, and signage.
Example product and profitability:
- Custom cake toppers. Often priced between $30 and $75, depending on size and material. Acrylic or wood sheets and vinyl typically cost less than $15 per topper, leaving room for margin once designs are dialed in.
- Bridal party gifts like personalized tumblers, tote bags, or wine glasses. Commonly listed at $25 to $50 per item, with blanks and vinyl making up a relatively small portion of the final price.
- Paper flowers and décor used for bouquets, backdrops, or table accents. Can sell for $60 to $150 for sets, while materials like cardstock, glue, and wire are inexpensive and easy to source in bulk.
Who buys these products:
- Engaged couples planning weddings
- Bridal parties shopping for coordinated gifts
- Wedding planners sourcing custom décor for clients
2. Stickers and labels
You can use your Cricut machine to create stickers and labels for décor, gifts, and organization. Consider home organization system labels (e.g., spice racks, pantries, cleaning supplies), stickers for scheduling tools like calendars or planners, gifts like bumper stickers, and large-format stickers for home décor.
Example product and profitability:
- Individual or small sticker sheets. Commonly priced at 3 to $8 per sheet, depending on size and design complexity.
- Custom planner and calendar stickers. Typically $8 to $18 per set, with themed or date-specific packs commanding higher prices.
- Organizational label sets (e.g., pantry, spice rack, office supplies). Priced at $15 to $35 per set.
- Large-format decals for walls or home décor. Often $20 to $50, with premium options for outdoor-grade vinyl.
Who buys these products:
- Home organizers and productivity fans
- Parents and students using planners or school supplies
- Small businesses needing branded labels
- DIY decorators and gift buyers looking for personalized touches
3. Party supplies
Party supplies are another popular type of Cricut project. You can make and sell decorations for baby showers, bachelor and bachelorette gatherings, birthdays, and retirement parties.
Some craft ideas that work well for parties include cupcake toppers, invitations and thank you cards, place cards, banners, and pennants.
Since these products are event-driven, buyers are often willing to pay a premium for personalization and quick turnaround.
Example product and profitability:
- Cupcake toppers. Typically $12 to $35 for a set, depending on size, material (paper versus acrylic), and number of pieces. Materials for a batch of paper toppers often cost less than $5, making margins attractive.
- Invitations and thank you cards. Personalized card sets can sell for $20 to $50 or more per pack, with cardstock and embellishments costing only a few dollars per set.
- Place cards or seating signage. Usually $10 to $25 for a set of 10 to 20, especially when customized with names.
- Banners and pennants: Priced at $20 to $60 or more depending on length, material (vinyl versus cardstock), and whether they include assembly services.
Who buys these products:
- Hosts planning birthdays, baby showers, anniversaries, retirements, or themed gatherings
- Party planners and event coordinators sourcing décor on behalf of clients
- Gift buyers looking for coordinated celebration kits
4. Custom gifts
Cricut crafts also make great gifts—especially if you offer personalization or customization options.
Consider housewarming gifts like address signs, custom mugs, and personalized linens, graduation gifts like personalized journals or stationery, and gifts for new parents, like custom baby onesies and blankets.
Example product and profitability:
- Custom mugs. Personalized coffee mugs or tumblers often sell for $18 to $35, with blank mugs costing around $5 to $10 and vinyl or sublimation transfers adding only a few dollars more.
- Address signs and name plaques. These can command $30 to $75 or more, depending on size and material (wood, acrylic, or metal effect). Material costs for blanks and vinyl usually total under $20.
- Personalized journals or stationery. Custom covers or monogrammed pages can be priced at $20 to $45 per set, with sticker paper, cardstock, and binding materials contributing modestly to cost.
- Baby onesies and blankets. Heat-transfer vinyl (HTV) designs on apparel typically are priced at $18 to $40, depending on size and design complexity, with blanks and HTV often costing less than $10 to $15.
Who buys these products:
- Gift buyers shopping for housewarmings, graduations, anniversaries, and holidays
- Parents and family members looking for keepsakes
- Local shoppers sourcing gifts for community events or celebrations
5. Home décor
Home décor is another popular type of Cricut craft. You can create wooden signs, vinyl decals, or posters with fun pictures or witty sayings. You can choose to focus on a particular style or item, like farmhouse wall décor or bohemian kitchen hangings, or pick a room and function, like nursery décor, kitchen décor, or specialty items for the holiday season.
Example product and profitability:
- Wooden signs and wall plaques. Commonly priced at $25 to $80, depending on size, finish, and whether they’re customized with names or quotes. Wood blanks, vinyl, and sealants often cost less than $20 per piece.
- Vinyl wall decals. Typically sell for $15 to $45, especially when offered in multiple sizes or colors. Adhesive vinyl costs are relatively low, and decals are lightweight and inexpensive to ship.
- Posters and framed prints. Printable wall art can sell for $10 to $30, while framed or mounted versions command higher prices. Digital downloads eliminate production and shipping costs entirely.
Who buys these products:
- Homeowners and renters looking to personalize their space
- Parents decorating nurseries or kids’ rooms
- Seasonal shoppers refreshing décor for holidays
- Style-focused buyers drawn to specific aesthetics like farmhouse, minimalist, or bohemian
6. Apparel
Cricut clothes are made using iron-on vinyl and can include custom t-shirts, sweatshirts, and undergarments. You can go the customization route or launch a maker-designed product line featuring your unique Cricut designs and hand-selected colorways.
For example, giftware brand Fighty Pants used a Cricut to make t-shirts and other items to help empower people affected by cancer and other serious illnesses.
Example product and profitability:
- Custom t-shirts. Commonly sell for $20 to $35, with blank shirts costing around $5 to $12 and HTV adding a few dollars per design.
- Sweatshirts and hoodies. Typically priced at $35 to $70, especially when made with premium blanks or niche messaging.
- Baby and specialty apparel. Items like onesies or undergarments often sell for $18 to $40, driven by personalization and gifting occasions.
Who buys these products:
- Gift buyers shopping for birthdays, holidays, or life events
- Communities built around shared identities, causes, or humor
- Small brands and creators looking for limited-run merch
7. Jewelry
You can use a Cricut machine to make and sell aluminum, copper, wood, faux leather, or leather jewelry. Popular items include copper necklaces, leather earrings, aluminum-link bracelets, and menswear items like watchbands, tie pins, and cufflinks.
It’s important to note that Cricut machines can only cut into very thin types of metals. They can also engrave these materials.
Example product and profitability:
- Leather or faux leather earrings. Often sell for $15 to $40, while sheets of faux leather and hardware typically cost only a few dollars per pair.
- Stamped or engraved aluminum and copper jewelry. Items like necklaces, bracelets, or cufflinks are commonly priced at $25 to $60, with blanks and findings usually costing under $15 per piece.
- Men’s accessories such as tie pins, cufflinks, or watchbands. Can command $30 to $75, especially when customized or marketed as gift-ready.
Who buys these products:
- Gift buyers shopping for birthdays, anniversaries, or holidays
- Style-conscious shoppers looking for unique, handmade accessories
- Customers seeking personalized or engraved keepsakes
- Buyers interested in men’s accessories, an often less-saturated niche
8. Stationary and cards
Greeting cards, thank you cards, get well cards, and stationery can all be profitable Cricut product lines. To differentiate yourself from other makers, lean into your unique aesthetic and consider honing in on a niche.
Example product and profitability:
- Greeting cards. Commonly sell for $4 to $8 per card, with multicard bundles priced at $15 to $30. Cardstock, envelopes, and embellishments usually cost well under $1 per card when sourced in bulk.
- Thank you or note card sets. Typically priced at $12 to $35, depending on quantity, paper quality, and design detail.
- Personalized stationery. Monogrammed or name-based sets often sell for $25 to $50, driven by customization rather than materials.
Who buys these products:
- Gift buyers looking for thoughtful, practical presents
- Small business owners ordering branded thank you cards
- Couples and families sending event-related correspondence
- Niche audiences drawn to specific aesthetics, humor, or themes
9. Felt crafts
You can also use a Cricut machine to create felt crafts like flowers, stuffed animals, holiday ornaments, and children’s toys. Consider stocking your shop with reliable classics like felt bears, lobsters, and zebras, and offer to customize designs for more niche requests.
Example product and profitability:
- Felt ornaments and flowers. Typically sell for $10 to $30 per piece, with felt sheets, thread, and stuffing costing only a few dollars per item.
- Felt stuffed animals or toys. Often priced $25 to $75, depending on size and level of detail. Material costs are generally modest, while the handmade nature supports higher pricing.
- Custom felt characters. Niche or personalized designs can command premium prices, especially when marketed as keepsakes or heirloom-style gifts.
Who buys these products:
- Parents and caregivers shopping for children’s toys or nursery décor
- Gift buyers looking for soft, handmade keepsakes
- Holiday shoppers seeking ornaments or seasonal décor
- Customers requesting custom characters, animals, or themes
10. Cricut designs
If you’re a skilled graphic designer or illustrator, you can also earn money selling your Cricut designs as digital files for other Cricut makers to use for their Cricut projects.
For example, Angie Holden sells Cricut designs for personal and commercial use, focusing on illustrations and phrases for holidays and seasons.
Example product and profitability:
- Single SVG designs. Commonly sell for $2 to $6 per file, depending on complexity and use case.
- Design bundles (holiday, seasonal, or themed). Often priced at $10 to $30, with higher value placed on cohesive sets.
- Commercial-use licenses. Can be offered at a higher price point, adding revenue without additional production work.
Because there are no material or shipping costs, most of the work happens upfront. Once listed, a single design can sell repeatedly with minimal ongoing effort. It’s a popular option for creators looking to earn semi-passive income.
Who buys these products:
- Cricut hobbyists and small business owners
- Etsy sellers and crafters producing physical goods
- Teachers, parents, and DIY decorators looking for ready-made designs
- Makers who prefer designing less and producing more
11. Holiday crafts
Holiday decorations are another great craft idea to make and sell. You could make Christmas ornaments, Halloween decorations, and items for other holidays like Easter. Other products like wreaths, gift tags, and banners can also work for your audience.
To keep customers coming back, try offering special seasonal items that are only available for a limited time.
Example product and profitability:
- Christmas ornaments. Often sell for $10-$30 per piece, with personalized sets priced higher. Acrylic, wood, or cardstock ornaments typically have low material costs relative to perceived value.
- Halloween and themed décor. Items like signs, door hangers, or decals are commonly priced $15-$50, depending on size and durability.
- Gift tags, banners, and wreath accents. Typically sell in bundles ranging from $12 to $40, which helps increase average order value while keeping production efficient.
Who buys these products:
- Families decorating their homes for holidays
- Gift buyers looking for seasonal add-ons
- Hosts planning holiday gatherings or parties
- Shoppers seeking décor that stands out from big-box options
12. Event signage
Event signage is a strong Cricut business idea because it solves a clear, time-sensitive problem: helping events look polished, organized, and intentional.
From weddings and birthday parties to corporate meetings and family gatherings, custom signs elevate the experience. They’re also often purchased close to the event date, making speed and reliability valuable selling points.
Example product and profitability:
- Welcome and direction signs. Typically sell for $40 to $120, especially when made from acrylic, wood, or foam board. Material costs for blanks and vinyl are often well under the final selling price.
- Table numbers and seating signage. Usually priced $20 to $60 per set, depending on quantity and finish.
- Photo backdrops and statement signs. Larger pieces can command $75 to $200, particularly for reusable or high-quality materials.
Who buys these products:
- Event hosts planning birthdays, anniversaries, or family gatherings
- Wedding planners and event coordinators
- Small businesses hosting conferences, pop-ups, or branded events
13. Keychains
Keychains and bag decorations make great personalized items. You can add names, initials, or inspiring messages to them. Try making them from different materials like fake leather, acrylic, or wood. Adding extras like tassels or shiny decorations can make them more appealing.
- Faux leather or acrylic keychains. Typically sell for $8 to $20 per piece, with materials and hardware often costing only a few dollars.
- Personalized name or initial keychains. Often priced $12 to $25, especially when paired with premium finishes or unique fonts.
- Bag charms or decorative keychains with tassels. Can command $15 to $30, particularly when styled as accessories rather than utility items.
Who buys these products:
- Gift buyers shopping for small, thoughtful presents
- Students and parents personalizing backpacks or school bags
- Businesses ordering branded giveaways or promotional items
- Customers looking for personalized everyday accessories
14. Phone cases
Phone cases are another cool business idea. You can create different styles of phone cases using glossy, matte, holographic, or glitter vinyl. If you want to add durability, you can apply epoxy resin coats over the designs to create a protective layer.
Customize your cases with monograms, quotes, or detailed patterns. Producing cases for popular models like the iPhone or Samsung Galaxy offers a broad market you can tap into.
Example product and profitability:
- Personalized vinyl phone cases. Typically sell for $15 to $35, depending on customization and finish (matte, glossy, or holographic). Blank cases and vinyl generally cost less than $10 to $15 per unit.
- Epoxy-coated or resin-finished cases. Often priced between $30 and $60, reflecting the added durability, labor, and premium look.
- Limited-run or themed designs. Niche aesthetics or seasonal drops can command higher prices, especially when positioned as exclusive.
Who buys these products:
- iPhone and Samsung Galaxy users looking for personalized accessories
- Gift buyers shopping for practical but thoughtful items
- Style-focused shoppers drawn to unique finishes or patterns
- Small brands or creators offering limited-edition merch
15. Baby gifts
The baby gift market is active, with many parents and gift-givers looking for unique, personal items. You can create customized baby blankets, special clothing, wall decorations for nurseries, and items to track a baby’s growth, like monthly photo props.
Modern designs that work for any gender tend to sell well. Adding the baby’s name makes these gifts extra special for occasions like baby showers and first birthdays.
Example product and profitability:
- Personalized baby blankets. Commonly sell for $30 to $75, depending on size and material, with blank blankets and vinyl or appliqué materials making up a relatively small portion of the final price.
- Custom baby clothing (onesies, shirts). Typically priced $18 to $40, especially when personalized with a name or meaningful phrase.
- Nursery wall décor. Items like name signs or decals often sell for $25 to $80, depending on size, finish, and customization.
- Monthly milestone props or photo boards. Usually priced from $20 to $50, with materials such as wood, acrylic, or cardstock costing modestly in bulk.
Who buys these products:
- Parents and family members shopping for newborns
- Friends and relatives buying baby shower or first birthday gifts
- Gift buyers looking for gender-neutral or modern designs
- Expecting parents decorating nurseries
How to start a profitable Cricut business in 7 steps
If you’re a dedicated Cricut maker, you can earn money selling crafts locally, on an online marketplace, or through your own ecommerce website.
If you’re excited by the thought of turning your hobby into a source of income, you might be ready to start your own Cricut business.
Here are a few things to consider before you take the leap.
1. Select Cricut products to sell
The best Cricut products to sell sit at the intersection of what you enjoy making, what customers already buy, and what you can price profitably. Start with projects that match your skills, then run the numbers on materials, time, fees, and shipping to make sure margins hold up.
Before committing, look for demand signals on marketplaces like Etsy, and keep startup costs low by testing a small product range first.
But you don’t need to have everything figured out yet in order to start selling. Jacob Winter, the founder of home décor brand Mush Studios, says he started out by selling products to friends and family without considering wider demand.
“I don’t even think I understood the process of making margins to make a profit,” he says. “I was basically just making things and selling it because I was at that time still selling to my friends and my family to just say that I could make products.”
2. Identify your target market
To build a profitable Cricut business, it’s not enough to know what you want to make; you need to understand who’s buying and why. Market research helps you spot what customers care about, how much they’re willing to pay, and how crowded a category really is.
Start where Cricut buyers already shop and browse. Search Etsy shops to see which products have strong review counts and consistent pricing. Use Pinterest to identify popular styles, color palettes, and seasonal trends.
Join Facebook groups for Cricut makers or buyers to see what people ask for, recommend, or struggle to find. If you sell locally, visiting craft fairs or wedding expos can also reveal which products attract attention and command higher prices.
For example, you might discover that buyers are willing to pay significantly more for wedding décor than for general holiday crafts. With that insight, you could position your products as wedding signage and favors, market directly to engaged couples, and sell through wedding boutiques, fairs, or online listings tailored to that audience.
3. Calculate production and shipping costs
Understanding your full production and shipping costs is key to pricing products profitably. Start by calculating total cost per item, which should include materials, packaging, shipping, platform fees, and an hourly rate for your time.
A simple pricing formula looks like this:
Total cost per item + desired markup = selling price
For example:
- If materials, packaging, shipping, and labor add up to $12, applying a two-times markup would price the item at $24.
- If a custom sign costs $20 to produce and takes more time, a 2.5-times markup would bring the price to $50.
- For digital products with minimal ongoing costs, many sellers price based on value rather than markup, since production costs are close to zero.
Using this approach helps you price consistently, cover all expenses, and avoid undercharging as your business grows.
4. Choose the right sales channels
Where you sell your Cricut products affects your margins, workload, and who you reach. The right channel depends on how hands-on you want to be and where your target market prefers to shop.
You can sell crafts locally by partnering with nearby retailers or attending craft fairs or trade shows. If you plan to sell online, you can set up your own online store on an ecommerce platform such as Shopify, or join an online marketplace like Amazon Handmade or Etsy.
To make your choice, consider your target audience’s purchasing patterns as well as the cost of selling on each sales channel. If you plan to make and sell things online, estimate online store costs or marketplace selling fees. If you plan to sell locally, factor in any expenses associated with using your chosen venues, such as the price of getting a booth at a craft fair or a retailer’s cut of a sale.
Local sales (craft fairs, boutiques, pop-ups)
- Pros: Higher perceived value, direct customer feedback, no shipping required.
- Cons: Booth fees or retailer commissions, limited reach, time-intensive.
- Best for: Personalized, higher-priced items like signage, décor, or gifts where customers want to see quality in person.
Online marketplaces (Etsy, Amazon Handmade)
- Pros: Built-in audience, fast setup, lower upfront effort.
- Cons: Listing and transaction fees, high competition, less brand control.
- Best for: Proven products with clear demand and competitive pricing.
Your own online store (Shopify)
- Pros: Full brand control, better margins over time, direct customer relationships.
- Cons: Requires marketing effort and upfront setup costs.
- Best for: Sellers ready to build a brand and scale beyond marketplaces.
Before choosing, consider where your customers already buy. Then, factor platform fees, booth costs, and fulfillment effort into your pricing. Many Cricut businesses start with one channel and expand once demand is validated.
“We started by selling at local craft markets, and that was one of the best decisions we made early on,” says David Gaylord, cofounder at Bushbalm. “I’d recommend that to anyone because it forced us to learn how to sell the product.”
5. Build a branding and marketing strategy
The Cricut design market is crowded, but a clear brand identity and focused marketing plan can help your products stand out. You don’t need to lock in a long-term strategy before launching. But having a few branding basics in place makes it easier to attract the right buyers from day one.
Start with a simple visual brand identity that includes consistent colors, fonts, and design styles that reflect your niche. Pair that with clear messaging that explains who your products are for and why they’re different.
Strong product photography is also a major conversion driver. Well-lit, styled photos help customers understand size, quality, and use, especially for personalized or handmade items. Clean backgrounds, lifestyle shots, and close-ups of details can significantly improve click-through and sales.
From there, choose one or two marketing channels to focus on initially—such as Instagram, Pinterest, or Etsy search—rather than trying to be everywhere at once. A cohesive brand and clear visuals make every marketing effort more effective as you grow.
6. Consult Cricut’s commercial-use guidelines
The Cricut Angel Policy allows business owners to make and sell up to 10,000 finished projects per year, as long as:
- The projects are made by one individual (not mass-produced or outsourced)
- Any Cricut designs used are licensed under the policy, including approved fonts and images from a Cricut Access subscription
It’s important to understand the difference between personal-use and commercial-use designs.
- Personal-use designs can be used for hobby projects, gifts, or items you don’t sell.
- Commercial-use designs are specifically licensed for products you intend to sell. Only these can be used legally in a Cricut business.
Not all images in the Cricut Access library include commercial-use rights. Many branded or licensed images, such as Hello Kitty, Disney, or DC Comics characters, are restricted to personal use only. Using them on items you sell can violate Cricut’s terms.
Before listing products for sale, review Cricut’s Angel Policy and terms of use to confirm which designs are approved for commercial selling. When in doubt, choose original designs or clearly labeled commercial-use assets to keep your business compliant.
7. Acquire tools and materials
Before you start selling, you’ll need the right tools, materials, and software to match the types of Cricut products you plan to make.
Recommended Cricut machines
- Cricut Maker 4. Cricut’s most powerful and versatile machine. It can cut more than 300 materials, including leather, balsa wood, and fabric. The Maker 4 supports 13 compatible tools for cutting, scoring, engraving, debossing, foiling, and more. It’s best suited for small business owners, professionals, or serious hobbyists working across a wide range of materials and product types.
- Cricut Explore 4. A step below the Maker series, the Explore 4 can cut more than 100 materials, including vinyl, iron-on, and cardstock. It’s designed for everyday crafting and light business use, without advanced tools like engraving or debossing. This machine is a good fit for hobbyists and beginners who want to sell simpler Cricut products without needing maximum versatility.
- Cricut Joy. A compact, portable Cricut machine designed for quick, simple projects. It can cut more than 50 materials and works well for custom cards, labels, small decals, and vinyl projects. Cricut Joy is a good choice for beginners, crafters with limited space, or anyone who wants a lightweight machine that’s easy to store and transport.
Best materials to use
Depending on the machine you get, a Cricut can handle a variety of materials. The “best” materials will depend on your project, but some popular options include:
- Adhesive vinyl for wall decals or party decorations
- Heat transfer vinyl (HTV) for fabric-based materials
- Cardstock for scrapbooks or 3D paper crafts
- Vellum for invitations or decorative overlays
- Faux leather for earrings, keychains, and other accessories
- Fabrics for sewing projects and custom patches
- Chipboard or balsa for frames, signs, or 3D crafts
- Infusible Ink transfer sheets for vibrant, permanent designs on fabric
When sourcing materials, Cricut-branded supplies are a reliable place to start—they’re designed to work seamlessly with Cricut machines and reduce trial and error. As they gain confidence, many sellers switch to third-party materials to lower costs or access a wider range of finishes and colors.
Bulk buying usually makes sense once you’ve validated demand for a product. Ordering vinyl, blanks, or cardstock in larger quantities can significantly reduce per-unit costs, but it’s best to wait until you know which materials and colors sell consistently to avoid tying up cash in unused inventory.
Software and design resources
For beginners, Cricut Design Space is the starting point. It’s free and integrated with Cricut machines. Cricut also has its own library of images, ready-to-cut projects, and fonts called Cricut Access. It’s a paid tool, but you can use it in Design Space with no importing or conversion.
For more advanced users, you can mix and match different tools like:
- Adobe Illustrator for professional vector editing tools
- Canva for quick, eye-catching graphics and designs
- Creative Fabrica for a huge selection of designs for cutting machines
When using non-Cricut design software with your machine, you’ll just need to save your designs in a format Design Space, the computer software that communicates with your Cricut machine, can recognize, which is SVG (Scalable Vector Graphics).
Even if you create your design in Adobe Illustrator, Inkscape, or another program, you’ll ultimately need to import it into Design Space to send cutting instructions to your machine.
Cricut business ideas FAQ
Are Cricut businesses profitable?
Yes. It is possible to make money selling Cricut crafts. Buying a Cricut machine costs upward of $179, and you have to purchase the materials you need to use, but the startup expenses are relatively low.
What is the salary of a Cricut maker?
A Cricut maker’s salary depends on sales volumes and profit margins. You can estimate yours by creating a Cricut business plan and projecting your expenses and total sales.
Can I start a Cricut business from home?
Because Cricut machines are about the size of the average home printer, it’s possible to start and operate a Cricut business from home. You also can operate from rented workspace if your business outgrows your home.
What Cricut projects are best for beginners to sell?
Beginner-friendly Cricut projects are simple to produce, inexpensive to make, and easy to repeat. Stickers, vinyl decals, keychains, greeting cards, and basic apparel like t-shirts are good starting points because they use common materials, require minimal setup, and have proven demand. Starting with a small product range helps you learn pricing, production, and fulfillment before expanding.
Which Cricut projects sell best at craft fairs?
Cricut projects that perform best at craft fairs are easy to understand at a glance and feel gift-ready. Personalized items like keychains, ornaments, home décor signs, and baby gifts tend to sell well, especially when buyers can customize them on the spot. Lower-priced impulse items mixed with a few higher-priced statement pieces help attract more buyers and increase overall sales.





