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Elise Dopson

Elise Dopson is a freelance writer for leading B2B SaaS companies. She teaches everything she knows through Peak Freelance.

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Growth strategies

Ecommerce Customer Journey Maps 101 (2025)

10 Feb 2025

Mastering Omnichannel Personalization: Boost Your Customer Engagement

Unified Commerce

Mastering Omnichannel Personalization: Boost Your Customer Engagement

17 Jan 2025

How to Increase Return on Ad Spend (ROAS) in 2025

Growth strategies

How to Increase Return on Ad Spend (ROAS) in 2025

8 Jan 2025

home furnishing ecommerce

Industry Insights and Trends

9 Home Furnishing Ecommerce Trends to Watch in 2025

8 Jan 2025

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Growth strategies

How to Improve Ecommerce Customer Retention

5 Jan 2025

Personalized Shopping Experiences: Ways to Implement for Your Commerce Business

Customer Experience

Personalized Shopping Experiences: Ways to Implement for Your Commerce Business

10 Dec 2024

feature

Customer Experience

Website Personalization: A Strategy to Increase Sales and Customer Loyalty

29 Nov 2024

How to Execute an Effective Ad Retargeting Campaign

Growth strategies

Mastering the Retargeting Campaign: Strategies for Higher Conversions

26 Nov 2024

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Unified Commerce

Win Online and Retail Using O2O Marketing to Boost Sales

26 Nov 2024

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

Growth strategies

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

1 Nov 2024

Why are Conversion Optimization Tips BS?

Growth strategies

7 Customer Acquisition Metrics You Should Track

25 Oct 2024

Product drops driving demand

Growth strategies

Product Drop Strategy: How to Build Buzz and Hype

22 Oct 2024

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

Business Management and Leadership

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

17 Oct 2024

Overhauling Your Customer Acquisition Model

Growth strategies

Building a Better Customer Acquisition Model: A Step-by-Step Guide

10 Oct 2024

A 22-Point Checklist to Deliver the Best Ecommerce Customer Experience

Customer Experience

A 22-Point Checklist to Deliver the Best Ecommerce Customer Experience

4 Oct 2024

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Multi-Segment Marketing Strategy: How To Create One & Examples

22 Sept 2024

5 Best Marketing Automation Tools to Lean on Inside Shopify

5 Best Marketing Automation Tools to Lean on Inside Shopify

19 Sept 2024

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The 11 Top B2B Ecommerce Benefits (2025)

10 Sept 2024

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Business Intelligence

Ecommerce Performance Analysis: Metrics and KPIs to Measure Performance

30 Aug 2024

Holiday Ecommerce Readiness: A 17-Point Checklist to Prepare for Peak Season

Growth strategies

Holiday Ecommerce Readiness: A 17-Point Checklist to Prepare for Peak Season

27 Aug 2024

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Growth strategies

Email Popups: How to Build Your List and Retarget Customers Without Being Intrusive

22 Aug 2024

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Growth strategies

12 Omnichannel Marketing Examples From Top Retailers

7 Aug 2024

How to Run a CRO Analysis: Strategies, Tools, and Case Studies

Growth strategies

How to Run a CRO Analysis: Strategies, Tools, and Case Studies

5 Aug 2024

A sleek green rocket with a blurred motion effect, symbolizing high speed, set against a soft green background.

Growth strategies

Website Speed Optimization Tips and Tools for 2024

5 Aug 2024

9 Conversion Rate Optimization Mistakes to Avoid

Growth strategies

9 Conversion Rate Optimization Mistakes to Avoid

1 Aug 2024

9 Strategies To Achieve a Higher Conversion Rate

Growth strategies

9 Strategies To Achieve a Higher Conversion Rate

31 May 2024

Customer Experience

How to Create a Good Checkout Experience: 11 Steps

24 May 2024

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Growth strategies

How to Lower Customer Acquisition Costs: 9 Strategies to Reduce CAC

15 May 2024

wholesaleb2b

What Is B2B Wholesale? Benefits and How To Get Started

2 May 2024

reverse

Ecommerce Operations Logistics

Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently

1 Apr 2024

Investing in Sustainability

Industry Insights and Trends

Sustainable Fashion: How To Make Your Fashion Brand More Green

16 Mar 2024

enterpriseplatforms

Enterprise ecommerce

How to Choose an Enterprise Ecommerce Platform for Your Scaling Store

27 Mar 2024

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Growth strategies

Influencer Marketing Strategy: How to Turn Sponsored Posts into Sales

8 Mar 2024

intlwarehouse

Ecommerce Operations Logistics

What Is an International Warehouse? Solutions for Global Supply (2024)

13 Mar 2024

plas

Growth strategies

How To Increase ROAS and Sales Using Product Listing Ads (PLAs)

28 Apr 2023

Apple's iOS14 update and how it will affect ecommerce brands

Growth strategies

iOS Marketing for Ecommerce Brands: Best Practices and How to Prepare for Future iOS Updates

8 Mar 2024

Sell on multiple platforms

Growth strategies

How To Sell on Multiple Channels Without the Logistical Headache

4 Mar 2024

ecommerce fraud

Business Intelligence

Ecommerce Fraud Prevention: Strategies to Protect Your Business

21 Feb 2024

ShopifyPlus Blog Native Advertising

Growth strategies

What Is Native Advertising? How It Works and Examples (2025)

24 May 2025

bfcmwebinar

Industry Insights and Trends

Experts Share How They’re Turning Peak Traffic into Peak Sales

1 Sept 2021

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Growth strategies

15 Proven UGC Strategies To Incentivize, Collect, and Use UGC—Legally

12 Apr 2024

b2bpayments

What Are B2B Payments? Methods and Trends (2024)

29 Feb 2024

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