Shopify Customer Accounts

Give each customer a place to self-serve

They get more control and less friction. You save time
and get more repeat business. Everybody wins.

One quick login

No more password resets or searching for order IDs. Customers unlock all the features they need with one click. Best of all, once they're logged in with Shop, all their payment info is prefilled, so checkout is a breeze.

Packed with utility

Offer all the essentials right out of the box. Customers can track orders, edit subscriptions, initiate returns, and even “Buy again”—all from one central hub.

An experience worth revisiting

Welcome customers back with added features powered by world-class apps—from personalized promo codes and upsell offers to loyalty points and store credit.

Easy for you to customize.
Easy for them to use.

Self-initiated returns

Not a fit? Not a problem. Customers can initiate returns and print their own shipping labels.

Order management

Let customers edit orders, check delivery status, and circle back to saved products.

Subscriptions

Customers can start a subscription, edit their preferences, or pause deliveries.

Loyalty and memberships

Customers can track loyalty points and redeem them to buy more products.

Upsells and bundles

Recommend products and offers inspired by each customer’s previous purchases.

Product reviews

Encourage customers to rate and review your products, giving more shoppers the confidence to buy.

B2B and wholesale

Let buyers request quotes, manage invoices, and access other B2B features.

For developers

Build new features

Create apps that give merchants more bespoke functionality across customer accounts, checkout, and beyond with Shopify Extensions.

Earn loyalty with
stellar self-service

Turn first-time customers into lifelong fans with a standout customer account experience.

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