7 Logo Trends for 2026: Logo Design Inspiration

Logo trends in 2026 are shifting away from the minimalist aesthetic that dominated the 2010s. In the 2010s, digital-first brands and apps focused on minimal logos with clean lines influenced by the flat design of the internet. 

Now that we’re more than halfway through the 2020s, tides are shifting. Design trends are often reactions to the era that came before, as brands try to differentiate themselves and make a lasting impression. Logo design trends are getting funkier, looser, and more maximalist. 

Take a tour through some of the most instantly recognizable elements of this new era in logo design. You may just find the right fit for your own logo along the way.

How should brands approach logo trends? 

In 2026, brands are opting for the maximal with their logos. The latest trends feature distinctive typography, unexpected shapes, and asymmetry. Even elegant, lightweight serif typefaces have stressed waists (i.e., the thinnest point of a curved stroke, where contrast is highest) that are eye-catching. They create a feeling of slight dissonance by breaking the visual rhythm just enough to draw the eye. 

With that said, chasing trends just to appear hip is a nonstarter. Consumers respond to design choices that feel like a true visual outgrowth of the brand’s personality and style. The goal of learning about current styles is to create logos that draw from the broader zeitgeist while remaining true to your brand. Putting a fresh spin on your brand means balancing the new with what feels familiar and true to your audience. 

7 logo design trends for 2026

1. Chunky typefaces
2. Woodblock print
3. Tapered typography
4. Curvy linework
5. Bubbly maximalism
6. Statement serifs
7. Geometric lowercase

Here are seven logo design trends that are playful and fresh ways for small business owners to update their visual identities:

1. Chunky typefaces

Bold, retro typography that draws inspiration from the 1970s is one of today’s top logo trends. 

Logos from the ’70s featured elements that felt textured or multidimensional, with layers and intricate stitching or shading. But these look more modern thanks to their flat one-color design; it’s just the chunky serifs and groovy shapes that nod to a bygone era. Little flourishes like the arc above the letter u in the huha logo and the swashy script for the Fresh Sends and Goodfair logos add a lively quality to these designs, differentiating them in a digital design landscape. 

A brand with a funky wordmark communicates warmth, humor, and intimacy. These kinds of designs remind your audience you’re firmly on the side of humanity. Not to mention, the slight ironic detachment created by using such a funky font in a digital landscape keeps the branding from veering into overly sentimental territory.

2. Woodblock print

Featuring thick type, hand-drawn elements, and simple illustrations, woodblock print logos look appealingly DIY. 

In woodblock printing, artists carve illustrations into the block using a metal divot. Contemporary graphic designers are replicating this style digitally more and more often. For brands like Lineage Provisions, Local Revival, and Flamingo Estate, the overall feeling of a handcrafted aesthetic can help consumers associate home goods and packaged foods with something high-quality, natural, and organic.

3. Tapered typography 

Slender serif fonts like Didot and Bodoni have been popular for elegant brands in the fashion, beauty, and home design industries. As trends change, this may feel a little too straightforward. Some of today’s upscale brands are opting for distinctive tapered-waist typography. Instead of stems that transition into flat serifs, these typefaces feature tapered waists (the part of the letters where two lines connect) and flared or tapered endpoints. 

For instance, you can see the tapered waists on the M and N in Element Brooklyn, as well as on the a letters in Caraway’s. In the Nation logo, uppercase and lowercase letters mix, and the o is askew, suggesting a modern twist on a classic trend. An elegant but unique typeface conveys that a brand is offering the high quality consumers have come to expect.

4. Curvy linework

The tech-forward brands of the 2010s disrupted markets by making things sleeker. Beauty and clothing brands of the 2020s are disrupting that disruption by making their own logos more playful, freeform, and childlike. In the OSEA, Aloha Collection, and Tower 28 logos, each word features an extended, doodly letter that breaks the mold. The result is an almost distorted aesthetic where traditional letter shapes bend and stretch in unexpected ways. These logos feel like they’re being reflected in a funhouse mirror. 

5. Bubbly maximalism

These logos’ bubbly, round letters feel youthful but strong. Details like the blue knockout highlights in the protein bar company Built’s logo can add a further layer of dimensionality to help them stand out from purely flat design. Given how ubiquitous flat design has become, it’s not surprising to see some logos start to pop off the screen a little more. You can still use flat design in general—like the soap company Cheeky does here—but make the font itself a bit more rounded and lively.

There’s a bit of 1990s and early 2000s nostalgia in these bubbly logos. That’s likely intentional. Chunks, for instance, makes Y2K-era claw clips for women’s hair. It’s also made the letters in its logo look quite a bit like hair clips. In general, tapping into nostalgia can be effective, even if the connection isn’t as immediately clear. If you can remind people of the brands they loved as kids or teenagers, your products can evoke the sense of familiarity and fun of that period. 

6. Statement serifs

These logos feature simple serif wordmarks with no further adornment. The simple and sleek styling brings a focus on the wordmark itself. 

The statement serif creates a clean, confident impression that signals authority and luxury. Although David, Nécessaire, and philosophy’s logos are certainly not maximal, there’s something striking about the way these packaging designs let the serif wordmark stand out with confidence. And for products known for their excellence in quality, this pared-back presentation feels intentional and premium.

7. Geometric lowercase

If your brand feels more minimalist at heart, there’s still a way to freshen things up. Modern brands in the fitness and beauty space are opting for minimal, sans serif typography, not unlike the digital startup branding that reigned in the 2010s. It’s just updated for a different target audience. 

These logos are all lowercase, ultra-round, and uniform, with just the slightest hint of geometry to turn them from typefaces into logos. The bowls of the h and d in the rhode logo are imperfectly round. The a and the o in the alo logo are nearly identical, creating a subtle asymmetry that makes you look again. And the Owala logo’s two a letters look almost like the top of a pitcher of water, translating to the fact they make metal water bottles.

For a generation of consumers that grew up with digital design as a default, this trend reflects a subtle evolution rather than a dramatic shift.