Design branded emails easily

Create beautifully branded emails in minutes with a drag-and-drop editor and fully customizable templates that let your brand shine.

Use templates and skip coding

Choose from several pre-built templates that automatically pull branding, products, and prices directly from your store into your emails. Or customize SMS templates with messages that fit your brand.

Automate emails in no time

Use automations with Shopify Messaging for even more engagement. Choose from automation templates, edit the email, turn on the automation, and watch your business grow.

Manage campaigns

Expand your channels with SMS marketing from the same platform you trust to run your email campaigns.

Craft emails that capture attention

Create simply

Start with your brand

Your logo, products, and store colors are automatically applied to email templates, so getting started is easy.

Build emails faster with AI

Start from existing templates, add dynamic product sections to display best sellers and recently added products, and use Sidekick to generate on-brand copy.

Speed up checkout

Add express checkout buttons to any email or use the template to let customers buy your products directly from your emails.
Image of a simplified product page for an eye cream next to an admin interface with options to customize the checkout button to match the brand.

Automate emails quickly

An admin interface displaying a marketing automation workflow that shows customer subscriptions triggering a 'Good Skin Club' welcome email with options to edit.

Use pre-built templates

Choose from ready-to-use automations like welcome, winback, and upsell emails. With pre-selected conditions, triggers, and actions, automations are active in a few clicks.

Create custom workflows

Make automations as custom as your needs. Set the trigger and conditions, then add any conditional logic or wait steps to craft a custom workflow.

Grow your business

Turn repetitive tasks into automated growth. Analyze how automations perform, and tweak workflows to increase customer engagement—all within the Shopify platform.
Learn more about marketing automations 

Send with confidence

Choose your recipients

Pick from your customer lists or customer segments, personalize your email, and reach the right audience with the right message.

Preview your work

Before sending, preview your email to see exactly how it will look in your customers' inboxes.

Reach customers at the right time

Choose a recommended send time, powered by Sidekick, to drive higher click-through rates to your store automatically.

Analyze and evolve

Abstracted elements of a marketing dashboard featuring metrics like emails sent, open and conversion rates, delivery rate, and sales alongside data for an email conversion funnel.

Run your business with Shopify

Send and track emails from the same place you manage products, customers, and other digital marketing campaigns.

Understand your campaign performance

Own your own data. Get actionable reports from your dashboard to view open rates, sales, and more.

Improve your results

With each email campaign, analyze the results and try new designs, offers, or messaging to refine your approach over time.

SMS Marketing

Connect and convert with SMS marketing

Send SMS marketing messages with timely offers and updates that encourage higher open rates. Create campaigns quickly using expert-built templates, pay only for what you send, and track how they perform alongside email metrics.

SMS marketing is now available in select countries.

How Shopify Messaging pricing works

Start for free, then pay for what you use

Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).

Commitment-free pricing

Shopify Messaging is available on all Shopify plans. There are no monthly commitments, and you'll have access to all Shopify Messaging features—including SMS.

Unlock better pricing as you grow

After your first 300,000 emails per month, you'll automatically pay lower rates on every additional email.
Learn more about volume pricing.

How many emails will you send this month?

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Number of emails

SMS marketing is charged separately.

Resources to get started with Shopify Messaging

Help Center

Find instant answers and guided steps for creating campaigns.

Visit the Help Center 

Sidekick

Use AI to create high-converting email campaigns faster.

Learn more 

Blog

Learn about the latest messaging campaign strategies on the blog.

Read the blog 

Join over 500k entrepreneurs who trust Shopify Messaging today

Don't have a Shopify store? Get started with a 3-day free trial.