How FROM FUTURE boosted its omnichannel sales with SHOPIFY POS
Founded six years ago, FROM FUTURE is a French apparel brand with a clear mission: to reinvent noble materials such as cashmere, silk, merino wool or cotton through bold colors, unexpected patterns and cuts, and intricate techniques such as embroideries and jacquard. What began as a mainly digital label quickly gained traction thanks to its fresh take on luxury essentials. A successful first shop rue de Rennes, in Paris, confirmed the appetite for the brand offline, paving the way for a growing network of retail stores across France.
As the brand’s popularity grew and more and more stores were opened, FROM FUTURE needed to unify its online and in-store operations to deliver a true omnichannel experience. However, their previous POS platform was not connecting the dots with the online side of the business. That’s why, in 2023, the brand made the switch to Shopify POS to power its retail expansion and elevate its customer experience.
Since moving to Shopify Plus, FROM FUTURE has seen:
-
+10% increase in sales from omnichannel features
-
Faster, smoother training for retail teams
-
Improved customer satisfaction in stores and online
Challenge : Unify online and retail operations
FROM FUTURE’s rapid growth, from a single online shop to more than 15 brick-and-mortar stores - for now - quickly exposed the limits of their existing POS system. While the brand relied on Shopify since day 1 for their ecommerce activities, Shopify POS did not exist at the time of their first boutique’s opening, which is why they turned to their previous platform. However, that meant that their retail operations were completely separate from their online systems, which made omnichannel features like returns, exchanges, or stock visibility complex and error-prone.
In fact, teams had to manually juggle between each tool: Customer data was siloed, stock wasn’t synced across channels, and missed sales opportunities were piling up—especially when items weren’t available in-store but could have been shipped from another point of sale, or the warehouse. As more stores opened, it became clear the brand needed a scalable, centralized system that could bridge the gap between digital and physical retail.
Solution: Bringing omnichannel to life with Shopify POS
FROM FUTURE was one of France’s early adopters of Shopify POS, with the goal of unifying retail and digital operations. The fact that their website was already running with Shopify offered the brand a clear opportunity to centralize sales, customer data and customer access on one unique platform. Unlike their previous system, Shopify offered a native, all-in-one solution—no third-party connectors, no data gaps, no workarounds.
They started with a one-month test across three stores. The rollout was quick: training was easy, the interface intuitive, and the feedback from retail teams was immediate. Within three months, all 15 boutiques were equipped with Shopify POS.
Nowadays, everything is run through a single, intuitive Shopify platform. Clients are no longer frustrated if they wish to purchase a garment whose size the store doesn’t carry: sales associates can offer them ship-from-store solutions or click-and-collect from another point of sale. Returns, exchanges, and vouchers can be handled from any store or online, creating a smooth, omnichannel customer experience across all touchpoints. Besides, checkout has never been this easy, with customers entering their own data on the POS system, which makes their collection more efficient and accurate than ever.
On the backend, FROM FUTURE relies on tools like Shopify Flow to automate processes, as well as other easily plugged-in apps: Matrixify for exporting data, Klaviyo for CRM and email, and Back in Stock, Stocky, and Solpay to manage stock, notify customers, and handle tax-free sales.
All in all, switching to Shopify POS has made operations smoother, service more flexible, and opening new stores a breeze —with no complex setups or custom development needed. Everything is now connected, enabling the team to focus on strategy and creating value and not on long, manual inputs on the back end.
"We needed a system that could grow with us—simple, intuitive, and flexible. Shopify POS gave us exactly that. Everything is connected, and setting up new stores is now fast and easy."
- Claire Poughon - Head of Customer Experience & Digital Projects, FROM FUTURE
Results: A fully omnichannel customer experience
By switching to Shopify POS, FROM FUTURE gained the structure and flexibility it needed to continue to expand its retail operations and enhance its customer experience. Using one unique platform ensures that teams can now sell, fulfil and ship orders from one common stock - no matter where the transaction starts or ends. This was necessary to create a true omnichannel brand that could support ship-from-store functions, automate customer flows and boost its overall efficiency across digital and brick-and-mortar stores.
Now, retail teams are autonomous, stock is more readily available, and service is faster, smoother, and more consistent. Most importantly, the shift to a unified platform drove a 10% increase in sales through omnichannel features alone.
Looking ahead, FROM FUTURE is focused on scaling further—structuring its data, integrating AI tools, and exploring Shopify Payments to simplify checkout even more.
